Google Arts & Culture's Latest Update Reads Faces to Find Lookalikes
Justin Lam — January 15, 2018 — Tech
The latest update to Google Arts & Culture allows users to find their fine art doppelganger using Google facial recognition. The new software uses a selfie, taken by the user, and analyzes it using image recognition software to find the best match for the face from a collection of 70,000 pieces of art. The app will then present one's face beside a doppelganger with a match percentage, and allows users to share the results on social media. Based on early results, the image recognition software is incredibly adept with only a few mismatches.
Google's facial recognition software is not the first of its kind, but its accuracy and ability to pair with a database is perhaps the greatest innovation of this update. The recognition software essentially reads the face of the user, creating a "faceprint" of unique characteristics, then verifies it against a database of existing information.
Google is one of a number of companies investing in facial recognition and boasts a 99.63% accuracy rating. This software is not perfect, but the release of the Google Arts & Culture update allows users to play around with the emerging software and will help further Google facial recognition AI.
Google's facial recognition software is not the first of its kind, but its accuracy and ability to pair with a database is perhaps the greatest innovation of this update. The recognition software essentially reads the face of the user, creating a "faceprint" of unique characteristics, then verifies it against a database of existing information.
Google is one of a number of companies investing in facial recognition and boasts a 99.63% accuracy rating. This software is not perfect, but the release of the Google Arts & Culture update allows users to play around with the emerging software and will help further Google facial recognition AI.
Trend Themes
1. AI Facial Recognition - Google's accurate facial recognition software presents disruptive innovation opportunities in identity verification and personalized user experiences.
2. Artificial Intelligence in the Arts - The Google Arts & Culture update showcases the potential for AI to revolutionize the way art is experienced and appreciated.
3. Social Sharing of AI Results - The ability to share AI-generated doppelganger results on social media opens up avenues for viral marketing and user engagement.
Industry Implications
1. Technology - The advancements in AI facial recognition offer disruptive innovation opportunities in security, authentication, and personalized user experiences.
2. Art and Culture - The integration of AI in the arts industry can enhance art appreciation, interactive experiences, and even artist discovery.
3. Marketing and Advertising - The viral potential of AI-generated doppelganger results presents disruptive innovation opportunities for marketing campaigns, user-generated content, and brand engagement.
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