Zaha Hadid Unveils The Kensington Billboard in West London
References: zaha-hadid-design & dezeen
This digital advertising board in West London is designed by the late Zaha Hadid and Patrick Schumacher. The project marks the architects' extension in yet another industry, signifying the overall interdisciplinary attitude of the office. Zaha Hadid Design is a specific branch within the company that works with JCDeacaux.
The silhouette of the digital advertising board is incredibly sculptural, boldly communicating Zaha Hadid's vision. At 30 meters long and nine meters high, the piece boasts two interlocking ribbons of stainless steel. The sculptural form of the piece is meant to "expresses the dynamism of pedestrian and vehicle traffic movements that intersect at this important London junction." Zaha Hadid's digital advertising board is a clearly establishes a relationship between marketing and art.
Photo Credits: Luke Hayes, JCDecaux
The silhouette of the digital advertising board is incredibly sculptural, boldly communicating Zaha Hadid's vision. At 30 meters long and nine meters high, the piece boasts two interlocking ribbons of stainless steel. The sculptural form of the piece is meant to "expresses the dynamism of pedestrian and vehicle traffic movements that intersect at this important London junction." Zaha Hadid's digital advertising board is a clearly establishes a relationship between marketing and art.
Photo Credits: Luke Hayes, JCDecaux
Trend Themes
1. Sculptural Digital Advertising - Creating digital advertising boards that feature sculptural designs can captivate audiences and offer a unique marketing opportunity.
2. Interdisciplinary Architecture - Architects expanding their expertise into different industries, like advertising, can lead to innovative and visually striking design solutions.
3. Art-marketing Fusion - The convergence of art and marketing creates an opportunity to engage consumers through visually captivating and expressive advertising campaigns.
Industry Implications
1. Advertising - The advertising industry can incorporate sculptural digital advertising boards to create eye-catching and memorable campaigns.
2. Architecture - Architects can explore new opportunities by venturing into designing innovative digital advertising boards.
3. Design - The design industry can embrace the fusion of art and marketing to create visually striking advertising pieces.
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