These Jeremy Scott Sweaters are Infused with Madball Characters
Kristina Marković — February 15, 2014 — Fashion
References: jeremyscott & nylonmag
The Jeremy Scott sweaters for fall 2014 in collaboration with Madball are a gory, neon mess. The vibrant sea monster sweaters are inspired by the 80s toy craze—Madballs. The distorted faces and punk vibe give off a creepy, cool aesthetic. The outrageous collaboration makes perfect sense since Jeremy Scott is known for his insane, out-of-this-world style and the Madballs are definitely out there. The fashion designer is a huge fan of Madballs and wanted to do a retro-inspired sweater collection for his retro brand.
Jeremy Scott wanted to create wearable Madball fashions in a nostalgic attempt to pay tribute to the iconic childhood comic book characters. The designer is also fascinated with the idea of creating gory fashions, which contributed to the fleshy design idea. The iconic gory sweaters are ghoulishly awesome.
Jeremy Scott wanted to create wearable Madball fashions in a nostalgic attempt to pay tribute to the iconic childhood comic book characters. The designer is also fascinated with the idea of creating gory fashions, which contributed to the fleshy design idea. The iconic gory sweaters are ghoulishly awesome.
Trend Themes
1. Gory Comical Fashion - Opportunity for disruptive innovation in the fashion industry by creating bold, gory designs that appeal to a niche market.
2. Retro-inspired Collaborations - Opportunity for disruptive innovation in the fashion industry by partnering with iconic brands or characters from the past to create unique and nostalgic collections.
3. Toy-inspired Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating elements of popular toys or childhood nostalgia into clothing design.
Industry Implications
1. Fashion - Fashion industry can explore gory and nostalgic collaborations to attract new customers and differentiate themselves in the market.
2. Toy - Toy industry can partner with fashion designers to create clothing lines inspired by popular toys, creating new revenue streams and expanding brand presence.
3. Retail - Retail industry can capitalize on the popularity of niche, nostalgic fashion trends by stocking and marketing these unique products to appeal to a specific demographic.
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