The traditional drive-thru format is revamped for modern rituals
Trend - Drive-thrus, once a simple and convenient method of getting food, are now being adapted to better suit the rituals and needs of modern consumers. Everything from accessibility to digitalization is now a focus in this space, with companies and institutions across a range of industries taking part in contemporary versions of standard drive-thrus.
Insight - As consumers' habits in the modern digital age change, so has the requirement that brands adapt traditional business models into formats that fit contemporary consumption habits. With the growth of interconnectivity, consumers are now accustomed to convenience that doesn't sacrifice on the quality of their purchases and experiences. The revamping of the drive-thru space is one such example of how old models can adapt to modern rituals.
Insight - As consumers' habits in the modern digital age change, so has the requirement that brands adapt traditional business models into formats that fit contemporary consumption habits. With the growth of interconnectivity, consumers are now accustomed to convenience that doesn't sacrifice on the quality of their purchases and experiences. The revamping of the drive-thru space is one such example of how old models can adapt to modern rituals.
Workshop Question - How could your brand revisit and revamp some of the more traditional aspects of its business?
Trend Themes
1. Adaptation of Traditional Drive-thrus - Companies and institutions in drive-thru space are adapting everything from accessibility to digitalization to fit the contemporary rituals and needs of modern consumers, demonstrating the need for traditional business models to adapt to consumers' changing habits.
2. Mobile Delivery Models - Mobile delivery models like autonomous mobile drive-thrus, mobile curbside delivery apps, and drive-thru funerals offer customers unprecedented access to businesses at unprecedented levels of convenience.
3. Innovation Through Technology - New silent fast food drive-thrus and FlyBuy's mobile curbside delivery app are just a few examples of how technological innovation can reshape the traditional food industry and beyond.
Industry Implications
1. Food - With the rise and continued development of drive-thrus, food businesses must adapt to consumers' changing rituals and habits, leveraging technology and convenience to create disruptive innovations.
2. Delivery - Drive-thrus have extended beyond fast food, creating a demand for mobile delivery models that offer similar convenience, such as autonomous mobile drive-thrus and mobile curbside delivery apps.
3. Funeral Services - In response to an aging population with physical limitations, the adoption of drive-thru funeral services in Japan demonstrates an oft-overlooked opportunity for modernizing traditional funeral services and making them more accessible.
