Dominos' Carryout Insurance Protects Your Pizza from Accidents
Ellen Smith — December 5, 2017 — Marketing
Dominos' Carryout insurance is protecting consumer's pies from mishaps, through offering a humorous, yet entirely legal insurance policy, that will replace your pizza should it get damaged before you have a chance to eat it.
The policy is promoted through a humorous ad spot which features a giant tree falling onto a man's car. The man frantically wonders if his pizza is okay, completely disregarding the totaled vehicle. This ad plays into the unfortunate yet possible disappointment of accidentally dropping a pizza on one's driveway or hitting the brakes too hard, resulting into the pie sliding off of the passengers seat.
If one chooses to get their takeout pizza insured, they will be able to receive a freshly cooked pie in the event of an accident, so long as they return the original pie within two hours of leaving the restaurant.
The policy is promoted through a humorous ad spot which features a giant tree falling onto a man's car. The man frantically wonders if his pizza is okay, completely disregarding the totaled vehicle. This ad plays into the unfortunate yet possible disappointment of accidentally dropping a pizza on one's driveway or hitting the brakes too hard, resulting into the pie sliding off of the passengers seat.
If one chooses to get their takeout pizza insured, they will be able to receive a freshly cooked pie in the event of an accident, so long as they return the original pie within two hours of leaving the restaurant.
Trend Themes
1. Takeout Insurance - The emergence of takeout insurance policies for food could lead to further insurance offerings for other types of goods and services.
2. Humorous Marketing - Companies may want to utilize humor in their marketing campaigns to engage with and attract consumers in a unique way.
3. Consumer Protection - The implementation of consumer protection policies, such as carryout insurance, may lead to increased trust and loyalty from customers.
Industry Implications
1. Food and Beverage - Food and beverage industries offering takeout options could benefit from providing insurance policies for their products.
2. Insurance - Insurance companies could capitalize on the trend of takeout insurance policies, and expand their offerings to other types of goods and services.
3. Marketing and Advertising - Marketing and advertising industries could take advantage of the trend of humorous marketing by implementing similar campaigns for their clients.
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