Limiting mobile distractions, consumers turn to apps for convenience
Implications - In an ironic move to battle the dangers of mobile usage, consumers are turning to apps to provide a convenient deterrent. Helping to prevent distracting use while driving, these preventative applications reflect an ongoing desire for tech use even with the possibility of consequences.
Trend Themes
1. Anti-distraction Apps - Consumers are using anti-distraction apps to help prevent mobile usage while driving, opening up opportunities for the development of new technologies and apps to reduce distracted driving.
2. Texting Prevention Phone Apps - The development of Eyes on the Road and similar technology aims to prevent distractions while driving, opening up opportunities for mobile-phone applications that will help reduce distracted driving.
3. Distraction-discarding Apps - Advancements in mobile technologies are leading to more distraction-discarding apps like Cell Control, opening up opportunities for developers to create software that safely limits the use of smartphones while driving.
Industry Implications
1. Mobile App Development - The rise of anti-distraction and texting prevention apps presents an opportunity for mobile app developers to create more applications that discourage distracted driving.
2. Automotive - The trend for anti-distraction apps is opening up opportunities for the auto industry to explore in-vehicle tech that makes safe driving easier.
3. Safety - The development of texting safety apps has implications far beyond the mobile-phone industry, creating opportunities for tech companies to create new safety technologies for drivers, bicyclists, and pedestrians.
