The eHarmony Bad Date Rescue App is Ingenious
Courtney Scharf — July 18, 2012 — Lifestyle
References: theweek & holykaw.alltop
This high-tech eHarmony 'Bad Date Rescue' app is an incredibly welcomed innovation helping iPhone users make a clean break from dates that are going sour.
Though many similar apps exist with the intention of saving poor souls from awkward interactions, this one goes a couple steps further. In addition to being beautifully designed with superhero graphics, the app allows users to time an emergency call, and programs your phone to actually pop up with the caller ID of whatever person you select to be in need of your immediate attention.
Though perhaps a little bit ill-intentioned, this app is a great promotional tool for the dating site, and will likely get more than a few downloads from fearful daters.
Though many similar apps exist with the intention of saving poor souls from awkward interactions, this one goes a couple steps further. In addition to being beautifully designed with superhero graphics, the app allows users to time an emergency call, and programs your phone to actually pop up with the caller ID of whatever person you select to be in need of your immediate attention.
Though perhaps a little bit ill-intentioned, this app is a great promotional tool for the dating site, and will likely get more than a few downloads from fearful daters.
Trend Themes
1. Romance Savior Apps - Disruptive innovation opportunity: Develop an app that not only helps users escape bad dates, but also provides post-date feedback and suggestions for improvement.
2. Emergency Calling Features - Disruptive innovation opportunity: Create an app that integrates emergency calling features for various situations, such as personal safety or medical emergencies.
3. Promotional Apps - Disruptive innovation opportunity: Design apps that serve as effective promotional tools for businesses, engaging users and generating brand awareness.
Industry Implications
1. Online Dating - Disruptive innovation opportunity: Develop new technologies and features to enhance the online dating experience, making it safer and more enjoyable for users.
2. Mobile Apps - Disruptive innovation opportunity: Explore innovative features and functionalities to create unique and user-friendly mobile apps for various purposes.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize creative and interactive apps as effective marketing and advertising tools to engage target audiences and drive brand growth.
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