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Shock Cosmetics

Beauty standards are questioned as consumers praise bizarre makeovers

Implications - Consumers are rebelling against the strict guidelines for beauty set out by cosmetic brands as they grow to covet the idea of gross or frightening beauty. This suggests a consumer preference for reality, relatable qualities and tongue-in-cheek awareness when it comes to modern marketing.
Trend Themes
1. Rebellion Against Traditional Beauty Standards - Consumers are looking for reality, relatable qualities and tongue-in-cheek awareness for modern marketing.
2. Extreme Hair Color - Inspired by eclectic subcultures, consumers are embracing unnatural hair colors as a rebellious expression.
3. Surreal, Experimental Beauty - Artists, photographers and beauty professionals are exploring the boundaries of beauty, showing the ugly and bizarre as part of their art.
Industry Implications
1. Beauty and Personal Care - Brands should embrace the diversity in consumer preferences, looking for ways to make the industry more inclusive and to create new, unique products.
2. Fashion and Apparel - Fashion designers and brands can explore the art that emerges from beauty trends by incorporating extreme hair color and surreal makeup into themes and runways.
3. Art and Design - Artists and designers can use makeup as an artistic medium to express their vision of beauty and create thought-provoking installations or photographs.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 78 Examples:
1,698,502 Total Clicks
Date Range:
Apr 12 — Jul 14
Trending:
Viral
Consumer Insight Topics:

Featured Examples

Extreme Hair Color Editorials
Extreme Hair Color Editorials
The Enrique Badulescu Marie Claire US Beauty Story is Seapunk-Themed
Ashley Smith stars in this extreme hair editorial by photographer Enrique Badulescu. Captured for the December 2013 issue of Marie Claire US, the colorful beauty story references the Seapunk... MORE
Bizarre Feminine Ritual Art
Bizarre Feminine Ritual Art
Jessica Ledwich's Surreal Series Depicts Strange Beauty Rituals
‘The Fanciful, Monstrous Feminine’ by Jessica Ledwich is a feminist art series that depicts strange, surreal beauty rituals illustrating the concept of the “monstrous feminine.” This term... MORE
Creepy Beauty Editorials
Creepy Beauty Editorials
The Novembre Magazine July 2014 Issue Focuses on Experimental Looks
Those who have been looking to research makeup tips for Halloween would do well to reference this creepy beauty editorial. Although it can be considered more experimental than creepy, there is an... MORE
Modern Art-Inspired Editorials
Modern Art-Inspired Editorials
Vogue Netherlands 'Les Beaux Arts' Pays Tribute to Three Artists
The Vogue Netherlands ‘Les Beaux Arts’ editorial pays tribute to three late modern artists: Jean-Michel Basquiat, Karel Appel and Jackson Pollock. The photographer behind the photoshoot,... MORE
Painted Hair Pictorials
Painted Hair Pictorials
The Lead Head Kurv Magazine Shoot is Visually Vivid
The ‘Lead Head’ Kurv magazine editorial graces the pages of the edgy publication’s #26 issue. The striking fashion photoshoot stars models Jana K, Masha P and Olivia Gordon. The... MORE
Frightening Makeup Masks
Frightening Makeup Masks
The 'Uniface Mask' is the Alternative to Makeup Or Plastic Surgery
NYU graduate and designer Zhuoying Li has helped to create a concept idea for the newest alternative to makeup and plastic surgery procedures called the ‘Uniface Mask.’ The mask is a... MORE
Blistering Beauty Editorials
Blistering Beauty Editorials
Photographer Ismaele Bulla Captured a Beauty Story Called 'Like Fire'
Beautyscene.net’s ‘Like Fire’ Beauty Editorial is deceivingly gruesome. Italian photographer Ismaele Bulla, with the help of makeup artist Silvia Gerzeli, captured the images with... MORE
Primary Colored Bob Cuts
Primary Colored Bob Cuts
This Punkish Series by Milica Shishalica is called Piet Mondrian
This fashion series by talented photographer Milica Shishalica is called ‘Piet Mondrian’, because the looks featured here were inspired by the artist of the same name. The edgy model... MORE
Pierced Coif Accessories
Pierced Coif Accessories
The Aeon Hair Rings are Punk and Futuristic
Although the Aeon Hair Rings have a punk look, there is something very futuristic about them as well. They work together to add an interesting flair to hairdos. Mainly incorporated into braids, the Aeon… MORE

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Darkly Glamorous Editorials
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Grotesquely Gory Flesh Masks
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