A desire for escapism sees designers going to the canopy for architecture
Implications - Consumers aren't just simply getting used to the idea of living in high rises, but embracing a life above the ground as the treehouse gets an overhaul to be suitable for modern living. As a desire for escapism in the everyday rises, design is pushed into exotic areas previously reserved for fantasy.
Trend Themes
1. Vertical Living - As consumers seek new ways to escape the hustle and bustle of everyday life, the traditional treehouse is undergoing a revival in the form of luxurious vertical living.
2. Pods and Add-ons - Increasingly tight living spaces have led to a new trend of pod and add-on constructions that provide an escape from urban environments.
3. Sustainable Construction - There is a growing consumer trend and preference towards sustainable and green construction practices, leading to breakthrough innovations in sustainable treehouse building materials and technology.
Industry Implications
1. Hospitality - The concept of staying in a luxury treehouse is becoming more popular, presenting a new opportunity for hospitality businesses and accommodation providers to invest in unique, nature-inspired dwellings that cater to a growing demand for escapism.
2. Building and Construction - As demand for treehouses grows, companies are developing new and sustainable construction practices, methods and materials to create innovative treehouse designs and structures.
3. Nature and Adventure Tourism - Treehouse living offers an immersive nature experience and adventure retreat for consumers, leading to opportunities for nature and adventure tourism providers to expand their offerings through treehouse accommodation and experiences.
4 Featured, 31 Examples:
862,436 Total Clicks
Date Range:
Mar 14 — Jul 14
Trending:
Warm
Consumer Insight Topics:
