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Treehouse Home

A desire for escapism sees designers going to the canopy for architecture

Implications - Consumers aren't just simply getting used to the idea of living in high rises, but embracing a life above the ground as the treehouse gets an overhaul to be suitable for modern living. As a desire for escapism in the everyday rises, design is pushed into exotic areas previously reserved for fantasy.
Trend Themes
1. Vertical Living - As consumers seek new ways to escape the hustle and bustle of everyday life, the traditional treehouse is undergoing a revival in the form of luxurious vertical living.
2. Pods and Add-ons - Increasingly tight living spaces have led to a new trend of pod and add-on constructions that provide an escape from urban environments.
3. Sustainable Construction - There is a growing consumer trend and preference towards sustainable and green construction practices, leading to breakthrough innovations in sustainable treehouse building materials and technology.
Industry Implications
1. Hospitality - The concept of staying in a luxury treehouse is becoming more popular, presenting a new opportunity for hospitality businesses and accommodation providers to invest in unique, nature-inspired dwellings that cater to a growing demand for escapism.
2. Building and Construction - As demand for treehouses grows, companies are developing new and sustainable construction practices, methods and materials to create innovative treehouse designs and structures.
3. Nature and Adventure Tourism - Treehouse living offers an immersive nature experience and adventure retreat for consumers, leading to opportunities for nature and adventure tourism providers to expand their offerings through treehouse accommodation and experiences.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
861,635 Total Clicks
Date Range:
Mar 14 — Jul 14
Trending:
Warm
Consumer Insight Topics:

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