The Trinity Digital Marketing Chart Explains the Rise of Cell Phone Use
Sarah Nazim — July 16, 2012 — Tech
References: facebook & sociable360.blogspot
This infographic by Trinity Digital explains the increased use of mobile phones around the world. According to this chart more than 87 percent of the world population uses a cell phone; in fact China and India hold 30 percent of the world's mobile subscriptions.
Nokia is the leading handset manufacturer, while Samsung leads in hardware vendors, and Android is the top operating system. The increased use of mobiles has lead to a rise in revenue for mobile advertisers. For example, Google makes $2.5 billion dollars in ad revenue a year.
It is interesting to note the differences in what cell phones are used for in different parts of the world. According to this chart, Japanese consumers tend to use their phones more for apps, emails and web usage. While the United States predominantly uses it for texting and games. It is crucial for advertisers to be aware of differences in each country when it comes to mobile use, in order to devise appropriate targeting.
Nokia is the leading handset manufacturer, while Samsung leads in hardware vendors, and Android is the top operating system. The increased use of mobiles has lead to a rise in revenue for mobile advertisers. For example, Google makes $2.5 billion dollars in ad revenue a year.
It is interesting to note the differences in what cell phones are used for in different parts of the world. According to this chart, Japanese consumers tend to use their phones more for apps, emails and web usage. While the United States predominantly uses it for texting and games. It is crucial for advertisers to be aware of differences in each country when it comes to mobile use, in order to devise appropriate targeting.
Trend Themes
1. Global Mobile Phone Use - Opportunity for mobile phone manufacturers and advertisers to expand their reach in countries like China and India with a large mobile phone user base.
2. Rise of Mobile Advertising - Opportunity for advertisers to take advantage of the increased use of mobile phones and generate revenue through targeted advertising.
3. Shift in Mobile Usage Patterns - Opportunity for mobile app developers to create apps and games that cater to the specific usage patterns of different countries and regions.
Industry Implications
1. Mobile Phone Manufacturing - Mobile phone manufacturers can tap into the huge user base in China and India, and innovate with the latest hardware and software to stay ahead of the competition.
2. Mobile Advertising - As mobile phone usage continues to grow, mobile advertising can become a crucial revenue stream for advertising giants like Google and new entrants into the market.
3. Mobile App Development - Mobile app developers can create apps that cater to specific usage patterns of different countries and regions, and increase their reach in a constantly growing global market.
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