Fashion retailers employ virtual scanning devices to customize clothing
Implications - Scanning body measurements for the purpose of finding clothing and accessories that fit perfectly is becoming increasingly popular among retailers seeking to customize their offerings in relatively low-commitment ways. The adoption of virtual scanning technology allows fashion brands to better adapt to the needs of their customers, while improving brand appreciation for their perceived focus on customer service.
Workshop Question - How can your brand adopt low-commitment customization into its products/services?
Trend Themes
1. Virtual Body Scanning - Fashion retailers are using virtual scanning devices to better adapt to the needs of customers, while improving brand appreciation for their perceived focus on customer service.
2. AI Virtual Fitting Systems - Retailers are using AI and Machine Learning to produce measurements that give consumers a better understanding of fit, reducing clothing returns by more than 40%.
3. Virtual Try-on Technology - Fashion retailers are using virtual try-on technology solutions for e-commerce sites, in-store applications, and mobile devices, to help consumers confidently purchase articles of clothing online and eliminate the need for a fitting room.
Industry Implications
1. Fashion Retail - Fashion retailers can utilize virtual body scanning, AI virtual fitting systems, and virtual try-on technology to better adapt to the needs of customers, reduce clothing returns, and improve customer loyalty.
2. E-commerce - E-commerce platforms and retailers can incorporate virtual body scanning, AI virtual fitting systems, and virtual try-on technology solutions to increase customer satisfaction, reduce clothing returns, and boost sales.
3. Technology - Technology companies can develop and integrate virtual body scanning, AI virtual fitting systems, and virtual try-on technology solutions to improve customer experiences across industries, increase sales, and reduce waste.
