Body Labs Blue Uses AI and Machine Learning to Fit Garments
Laura McQuarrie — October 12, 2016 — Business
The newest API from Body Labs called 'Body Labs Blue' is a unique retail tool that gives consumers confidence about measurements when shopping online for clothing.
The embeddable web interface uses 3D body scanning, modeling and imaging, as well as artificial intelligence and machine learning in order to help consumers get a better understanding of fit. By taking just a shopper's height and weight, Body Labs Blue is able to produce 17 measurements that can be refined by a consumer. This technology is ideal for both ready-made and custom clothing pieces that are sold online.
With this system, Body Labs Blue has been successful in reducing clothing returns by more than 40%, whole also boosting conversion rates, repeat business, web traffic and purchases of higher volumes.
The embeddable web interface uses 3D body scanning, modeling and imaging, as well as artificial intelligence and machine learning in order to help consumers get a better understanding of fit. By taking just a shopper's height and weight, Body Labs Blue is able to produce 17 measurements that can be refined by a consumer. This technology is ideal for both ready-made and custom clothing pieces that are sold online.
With this system, Body Labs Blue has been successful in reducing clothing returns by more than 40%, whole also boosting conversion rates, repeat business, web traffic and purchases of higher volumes.
Trend Themes
1. AI Fashion-fitting Systems - Using AI and machine learning to provide accurate measurements for online clothing shopping.
2. 3D Body Scanning - Implementing 3D body scanning technology to improve the fit and comfort of garments.
3. Reducing Clothing Returns - Developing innovative solutions to reduce the number of clothing returns and increase customer satisfaction.
Industry Implications
1. E-commerce - Leveraging AI and machine learning to enhance the online shopping experience, particularly in the fashion industry.
2. Fashion Retail - Adopting 3D body scanning technology to provide customers with accurate measurements and personalized fit for garments.
3. Fashion Technology - Covering innovative methods to reduce clothing returns and improve customer experience through AI and machine learning.
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