Mattel Canada is Launching 15 New Ken Dolls as Part of 'The New Crew'
Riley von Niessen — June 21, 2017 — Life-Stages
References: news.mattel & play.barbie
After Mattel Canada launched its 'Fashionistas' dolls last year, which featured a range of different body types, skin tones, eye colors, and hair types, the brand is working to broaden its range of males with a line of new Ken dolls.
Dubbed 'The New Crew,' the collection represents men from all over Canada. A total of 15 new Ken dolls make up The New Crew, with each boasting an appearance that's different from Barbie's original blonde-haired and blue-eyed boyfriend. Like the Fashionistas dolls, the new Ken dolls have diverse body types, skin tones, eye colors, and hair types. In addition, the dolls come dressed in modern ensembles that speak to current fashion trends.
With this, Mattel Canada increases its appeal among parents and children who are interested in seeing more diversity in their toys.
Dubbed 'The New Crew,' the collection represents men from all over Canada. A total of 15 new Ken dolls make up The New Crew, with each boasting an appearance that's different from Barbie's original blonde-haired and blue-eyed boyfriend. Like the Fashionistas dolls, the new Ken dolls have diverse body types, skin tones, eye colors, and hair types. In addition, the dolls come dressed in modern ensembles that speak to current fashion trends.
With this, Mattel Canada increases its appeal among parents and children who are interested in seeing more diversity in their toys.
Trend Themes
1. Diverse Dolls - The trend of creating diverse dolls with a range of body types, skin tones, eye colors, and hair types.
2. Gender Diversity - The trend of introducing gender diversity to traditional gender-specific toys, such as dolls.
3. Fashion-inspired Dolls - The trend of creating dolls with modern ensembles that speak to current fashion trends.
Industry Implications
1. Toy Manufacturing - Toy manufacturing industry has an opportunity to create a diverse range of toys representing different body types, skin tones, eye colors, and hair types.
2. Fashion Industry - Fashion industry can collaborate with toy manufacturers to create dolls with modern ensembles that speak to current fashion trends.
3. Marketing Industry - Marketing industry has an opportunity to promote and advertise diverse dolls to broaden their appeal among parents and children interested in seeing more diversity in their toys.
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