The Matchcourt Slip X Na-kel Smith Can Be Worn On and Off Your Board
Ellen Smith — June 23, 2017 — Fashion
References: adidas
Adidas Skateboarding has unveiled its new highly anticipated 'Matchcourt Slip X Na-kel Smith' shoes.
Staying true to a skater aesthetic, the Matchcourt Slips were inspired by the basic canvas skate shoe that was popularized in the 70s for it's low maintenance, lace-less design. Years later, the stylish shoe is still a hit among the skateboarding community, prompting adidas to infuse the traditional design with a few modern twists.
The Matchcourt Slip X Na-kel Smith features a black suede design with skate-inspired functions, like nylon heel pulls and a rubber toe cap for increased durability. The shoes are characterized by the embroidered red rose which adorns the top of the shoe, eliciting a gentle aesthetic from these otherwise durable and flexible shoes.
Made for everyone, the new adidas kicks fuse functionality and design to create sports apparel that appeals to a wider retail market.
Staying true to a skater aesthetic, the Matchcourt Slips were inspired by the basic canvas skate shoe that was popularized in the 70s for it's low maintenance, lace-less design. Years later, the stylish shoe is still a hit among the skateboarding community, prompting adidas to infuse the traditional design with a few modern twists.
The Matchcourt Slip X Na-kel Smith features a black suede design with skate-inspired functions, like nylon heel pulls and a rubber toe cap for increased durability. The shoes are characterized by the embroidered red rose which adorns the top of the shoe, eliciting a gentle aesthetic from these otherwise durable and flexible shoes.
Made for everyone, the new adidas kicks fuse functionality and design to create sports apparel that appeals to a wider retail market.
Trend Themes
1. Skateboarding Footwear Evolution - The rise of modern twists on traditional skate shoes presents disruptive innovation opportunities in designing durable and flexible footwear that appeals to both skateboarders and the wider retail market.
2. Embroidered Fashion - The incorporation of embroidered designs into athletic shoes opens up disruptive innovation opportunities for creating stylish and aesthetically pleasing footwear in various industries, from skateboarding to casual fashion.
3. Skate-inspired Sportswear - The fusion of functionality and design in skate-inspired sportswear offers disruptive innovation opportunities for creating apparel that meets the needs of both skaters and a wider retail market.
Industry Implications
1. Skateboarding - The skateboarding industry can seize the disruptive innovation opportunity by exploring new designs and materials for skate shoes that combine durability, flexibility, and style.
2. Athletic Footwear - The athletic footwear industry can capitalize on the trend of embroidered designs in shoes by integrating similar aesthetic elements into their products, creating a fresh and fashionable appeal.
3. Fashion Retail - Fashion retailers can tap into the skate-inspired sportswear trend, combining functionality with design to offer a new range of apparel that caters to the needs of both athletes and fashion-conscious consumers.
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