Refillable cosmetic packaging is no longer specific to makeup professionals
Implications - In an effort to appeal to the eco-conscious consumer, cosmetic brands are now creating sustainable products by offering refillable packaging for beauty products. Once designated almost entirely for industry professionals, these more accessible offerings allow consumers to enjoy their purchases with each refill, without feeling like they’re contributing to unnecessary waste. The eco-conscious appeal of these products is particularly relevant to Millennials and Gen Z demographics, who may be more likely to sacrifice convenience for the purpose of making a positive contribution to the environment.
Workshop Question - How can you add value to your products by adding in eco-friendly components?
Trend Themes
1. Refillable Packaging - Cosmetic brands are now creating sustainable products by offering refillable packaging for beauty products, appealing to eco-conscious consumers and reducing waste.
2. Eco-friendly Cosmetics - Luxury cosmetics brands are adopting environmentally friendly business models, creating a precedent for the beauty industry to follow.
3. Customizable Cosmetics - Makeup brands are introducing customizable palettes, allowing customers to personalize and replenish their own makeup collections.
Industry Implications
1. Beauty Industry - The beauty industry must prioritize eco-friendliness and customization to appeal to younger, eco-conscious demographics.
2. Luxury Goods Industry - Luxury brands must prioritize sustainable and environmentally friendly practices to appeal to conscious consumers.
3. Packaging Industry - Packaging companies can innovate by offering more sustainable and customizable packaging solutions for beauty brands.
