Sleepwear becomes a fashion statement within and outside the home
Implications - The perception of sleepwear is being transformed in a way that makes it fashion-forward to wear outside of the home, as it's now being used as inspiration for the designs of everything from wedding dresses to celebrity streetwear collaborations. This shift speaks to the changing face of the fashion world, which went from prioritizing conspicuous luxury, to a more casual form of exclusivity that better caters to younger demographics.
Workshop Question - How can your brand better adapt to the needs and preferences of Millennials and Gen Z demographics?
Trend Themes
1. Sleepwear as Fashion - The perception of sleepwear is being transformed to make it fashion-forward enough to wear outside of the home.
2. Personalized Hotel Merchandise - Consumers are interested in purchasing branded merchandise from high-end hotels, such as hotel sleepwear that is often offered in specific room packages.
3. Lounge Wear Capsule Collections - Consumers are interested in purchasing cute and cozy lounge wear alternatives that combine all of a brand's popular sleepwear items into one collection.
Industry Implications
1. Fashion Industry - The fashion industry is being influenced by the changing perception of sleepwear to make it fashion-forward enough to wear outside of the home.
2. Hospitality Industry - High-end hotels are creating personalized merchandise, such as branded hotel sleepwear, to provide an added level of comfort for guests.
3. E-commerce Industry - Consumers are interested in purchasing lounge wear capsule collections online that combine all of a brand's popular sleepwear items into one collection.
5 Featured, 45 Examples:
258,155 Total Clicks
Date Range:
Aug 17 — Feb 18
Trending:
Warm
Consumer Insight Topics:
