Amazon's Augmented Reality Mirror Patent Transforms the Try-On Experience
Laura McQuarrie — January 11, 2018 — Tech
References: pdfpiw.uspto.gov & augmented.reality.news
Being able to look at oneself in a fitting room mirror is an important part of the process of buying clothes that helps consumers to visualize how their lives might be enhanced with a particular product. Over the past few years, there have been many futuristic fitting room concepts unveiled, along with high-tech try-on services and smart retail mirrors—but Amazon is now looking ahead by reinventing the humble fitting room mirror.
Amazon recently won a patent for a digital mirror that uses augmented reality to help shoppers see themselves in different settings. The patent describes a display placed behind a mirror, so that various images may be created to better set the scene for the try-on of garments of different styles. For instance, the blended reality mirror could show a sunny scene to show off summer apparel and accessories in their best light.
Amazon recently won a patent for a digital mirror that uses augmented reality to help shoppers see themselves in different settings. The patent describes a display placed behind a mirror, so that various images may be created to better set the scene for the try-on of garments of different styles. For instance, the blended reality mirror could show a sunny scene to show off summer apparel and accessories in their best light.
Trend Themes
1. AR Fitting Room Technology - As AR technology advances, retailers can create immersive and personalized try-on experiences for customers, reducing returns and increasing sales.
2. Blended Reality Mirrors - Mirrors with displays behind them can create the illusion of different environments, allowing customers to see how a product looks in different scenarios.
3. Smart Retail Technologies - The integration of smart technologies into the retail experience can enhance customer engagement and satisfaction, while providing valuable consumer insights for retailers.
Industry Implications
1. Fashion - AR fitting room technology and blended reality mirrors can revolutionize the fashion industry by creating interactive shopping experiences that improve product visualization and increase sales.
2. Retail - Smart retail technologies that incorporate augmented reality and other immersive technologies can enhance the in-store experience, increasing customer loyalty and sales.
3. Technology - The development of AR technologies and new applications like blended reality mirrors can open up new innovation opportunities for businesses in the technology industry, including hardware and software development.
6.1
Score
Popularity
Activity
Freshness
