Eco initiatives enhance engagement with children through interaction and play
Implications - Businesses and institutions are educating children on the impacts of, and solutions to, various environmental issues. Whereas older generations grew up in an environment where sustainability and ethical consumption were not top of mind, these programs and innovations indicate a crucial shift in the way brands are engaging emerging consumers with various social and political issues–many of which that will affect them the most in the long term. Leveraging immersion and play to expedite the learning process enables brands to better reach the shortened attention spans of this demographic.
Workshop Question - How can your brand find immersive ways to get its customers to invest in causes?
Trend Themes
1. Eco Education - Brands are engaging children with environmental issues through immersive and play-based learning, indicating a shift toward sustainability and ethical consumption.
2. Interactive Learning - Games, PSAs, and storybooks are interactive and designed to engage children in solutions to environmental problems.
3. Green Play - Toys, schools, and tools are being designed for play that teaches environmental responsibility and sustainability.
Industry Implications
1. Education - The education industry can incorporate more interactive and play-based methods of teaching to make learning more engaging and effective.
2. Gaming - The gaming industry can continue to develop educational games that tackle important social, political, and environmental issues.
3. Toy - The toy industry can develop toys that teach children environmental responsibility and sustainability to help instill good habits at a young age.
