Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers
Michael Hemsworth — December 15, 2022 — Social Good
References: kelloggcompany & snackandbakery
The Kellogg Company has announced it will be introducing NaviLens technology across its four of its core cereal products in a bid to support shoppers who are blind or who have low vision capabilities. The launch will feature the NaviLens optimal smart code at the bottom-left section on the front of the boxes where it can be detected and read to shoppers as they navigate aisles. The launch will support the nearly 12-million adult consumers in the US who are blind or who have low vision by making the task of grocery shopping a little easier.
Chief Brand and Advanced Analytics Officer at the Kellogg Company Charisse Hughes commented on the NaviLens technology launch saying, "Thanks to the hard work of our cross-functional teams, we're able to adapt and leverage this technology to ensure we're living by our purpose—to create a place at the table for everyone."
Chief Brand and Advanced Analytics Officer at the Kellogg Company Charisse Hughes commented on the NaviLens technology launch saying, "Thanks to the hard work of our cross-functional teams, we're able to adapt and leverage this technology to ensure we're living by our purpose—to create a place at the table for everyone."
Trend Themes
1. Accessible Packaging - Other companies can adopt NaviLens and similar technologies to provide accessible packaging, catering to a wider range of consumers.
2. Assistive Technology - There is an opportunity for companies to develop and implement various assistive technologies to enable disabled individuals to shop independently and with dignity.
3. Inclusive Shopping Experience - By offering more accessible options, companies create a more inclusive shopping experience that enables more consumers to access products and services.
Industry Implications
1. Food Manufacturing - Food manufacturers can adopt accessible packaging and other assistive technologies to make grocery shopping more dignified for disabled individuals.
2. Retail - Retailers can provide more inclusive shopping experiences by implementing assistive technologies and accessible design features in their stores and products.
3. Assistive Technology - The assistive technology industry can work on developing more innovative technologies and solutions to help disabled individuals shop independently and with dignity.
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