Amika's Velveteen Dream Helps to Smooth the Hair in the Shower
Laura McQuarrie — June 13, 2018 — Fashion
References: loveamika & refinery29
There are tons of oils, creams, serums and blotting sheets that help to address frizz control once the hair is already dry and ready to be styled, but Amika's frizz control shampoo offers a solution to taming one's locks while in the shower.
The cruelty-free Velveteen Dream Smoothing Shampoo is formulated to protect the hair from humidity with nourishing ingredients like aloe leaf juice and provitamin B5. Additionally, the formula is free from sulfates, parabens, phthalates, gluten, mineral oil and artificial colors, and it is also safe to be used on color-treated, Brazilian-treated or keratin-treated hair.
When it comes to using the anti-frizz shampoo, the brand recommends working the product in from root to tip and following with an application of the matching Velveteen Dream Smoothing Conditioner.
The cruelty-free Velveteen Dream Smoothing Shampoo is formulated to protect the hair from humidity with nourishing ingredients like aloe leaf juice and provitamin B5. Additionally, the formula is free from sulfates, parabens, phthalates, gluten, mineral oil and artificial colors, and it is also safe to be used on color-treated, Brazilian-treated or keratin-treated hair.
When it comes to using the anti-frizz shampoo, the brand recommends working the product in from root to tip and following with an application of the matching Velveteen Dream Smoothing Conditioner.
Trend Themes
1. Frizz Control Shampoos - The trend of frizz control shampoos addresses the need for taming frizzy hair while in the shower, offering a convenient and effective solution.
2. Cruelty-free Beauty - The growing trend of cruelty-free beauty products, such as Amika's Velveteen Dream Smoothing Shampoo, caters to consumers who prioritize ethical and sustainable choices in their hair care routine.
3. Clean and Natural Formulas - The trend of clean and natural hair care formulas, exemplified by Amika's frizz control shampoo, appeals to health-conscious consumers looking for sulfate-free, paraben-free, and artificial color-free options to protect and nourish their hair.
Industry Implications
1. Personal Care Products - The personal care products industry can capitalize on the trend of frizz control shampoos by developing innovative formulations that effectively tame frizz and offer other hair care benefits.
2. Green Beauty - The green beauty industry has an opportunity to disrupt the market by creating and promoting cruelty-free and clean hair care products that align with consumers' values of sustainability and ethical practices.
3. Hair Salon Services - The hair salon services industry can incorporate frizz control shampoos like Amika's Velveteen Dream Smoothing Shampoo into their offerings, providing customers with effective solutions to manage frizzy hair during their salon visits.
1.9
Score
Popularity
Activity
Freshness
