Puma and MAC Joined to Create a Range of Monochrome Sneakers
Riley von Niessen — April 20, 2018 — Fashion
Puma and MAC recently collaborated to come up with a selection of sneaker designs, all of which take inspiration from the Canadian makeup brand's most popular lipstick shades.
In order to truly highlight the lipstick shade that each sneaker draws inspiration from, the designs are almost entirely monochrome, with the uppers, soles, and laces all matching. On the tongues, MAC's branding is included in small box logos, with the contrasting hues of black and white standing out on the sneakers.
Included in the Puma and MAC collection are sneakers in a nude peach color, a deep burgundy pair, and bright red ones that have a slight orange hue to them. All of the sneakers come packaged in premium boxes, and are set to release May 17th.
Image Credit: Puma and MAC
In order to truly highlight the lipstick shade that each sneaker draws inspiration from, the designs are almost entirely monochrome, with the uppers, soles, and laces all matching. On the tongues, MAC's branding is included in small box logos, with the contrasting hues of black and white standing out on the sneakers.
Included in the Puma and MAC collection are sneakers in a nude peach color, a deep burgundy pair, and bright red ones that have a slight orange hue to them. All of the sneakers come packaged in premium boxes, and are set to release May 17th.
Image Credit: Puma and MAC
Trend Themes
1. Lipstick-inspired Sneakers - The trend of fashion brands collaborating with makeup brands to create unique sneaker designs opens up opportunities for cross-industry partnerships and product differentiation.
2. Monochrome Designs - The trend of monochrome designs in sneakers presents opportunities for brands to experiment with minimalist aesthetics and create visually striking products.
3. Premium Packaging - The trend of releasing sneakers in premium packaging offers opportunities for brands to enhance the overall product experience and target luxury-seeking consumers.
Industry Implications
1. Fashion & Makeup - The collaboration between Puma and MAC demonstrates the potential for innovation at the intersection of the fashion and makeup industries, allowing both brands to tap into each other's customer bases.
2. Sportswear - The lipstick-inspired sneaker trend presents opportunities for sportswear brands to cater to the growing demand for stylish and fashion-forward athletic footwear.
3. Luxury Retail - The release of lipstick-inspired sneakers in premium packaging showcases opportunities for luxury retailers to offer exclusive and unique products that appeal to affluent consumers.
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