The 'Touch in Sol Chroma' Lip Tints Boast a Unique Waterproof Powder Formula
Laura McQuarrie — January 20, 2017 — Unique
References: sephora & brokeandbeautiful
The 'Touch In Sol Chroma Powder Lip Tints' come in the same style of packaging as many lip cosmetics and they are applied in the standard way with an applicator, but these cosmetics are unlike most other lip stains on the market.
What makes this particular lip product collection a standout is its formula. Inside the small lip product tubes is a unique waterproof powder, which transforms into a liquid that glides over the lips when it comes into contact with the skin. The properties of this product mean that it's also ideal for adding subtle color to the cheeks.
The end result of applying a Touch In SolChroma Powder Lip Tint leaves lips coated in a stained matte finish that promises not to transfer to other surfaces when touched. As such, this means that one's look can be further enhanced as desired with a gloss or hydrating balm product.
What makes this particular lip product collection a standout is its formula. Inside the small lip product tubes is a unique waterproof powder, which transforms into a liquid that glides over the lips when it comes into contact with the skin. The properties of this product mean that it's also ideal for adding subtle color to the cheeks.
The end result of applying a Touch In SolChroma Powder Lip Tint leaves lips coated in a stained matte finish that promises not to transfer to other surfaces when touched. As such, this means that one's look can be further enhanced as desired with a gloss or hydrating balm product.
Trend Themes
1. Powdered Lip Stains - Disruptive innovation opportunity: Develop more waterproof powdered lip stains that can also be used as cheek color.
2. Waterproof Powder Formula - Disruptive innovation opportunity: Explore the use of waterproof powder formulas in other cosmetic products.
3. Stained Matte Finish - Disruptive innovation opportunity: Create transfer-proof matte lip products with long-lasting color.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce innovative lip and cheek color products with unique formulas.
2. Beauty - Disruptive innovation opportunity: Develop long-lasting cosmetics that cater to consumers craving smudge-proof lip and cheek color.
3. Makeup - Disruptive innovation opportunity: Create innovative lip and cheek products that offer versatile and transfer-proof application options.
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