Flesh Beauty's 'Flipbook' Combines Sheets of Blush, Highlighter & Bronzer
Laura McQuarrie — August 14, 2018 — Fashion
References: fleshbeauty & allure
Flesh Beauty recently launched a 'Flipbook' that offers a more convenient way for consumers to carry around and access single-use beauty sheets.
While there are plenty of beauty sheets that are sold loose in envelope-style paper packages, the Flipbook provides a clever alternative with its tear-out sheets. The 100-sheet Flipbook is packed with bronzer, blush and highlighter that may be applied in a mess-free manner to the face or body. Although many makeup palettes are designed to be compact and travel-friendly, they are often still prone to breaking or spilling. Flesh Beauty offers a sensible alternative in the form that it describes as "smaller and lighter than a deck of cards."
As well as being drawn to the lightweight and portable nature of the product, consumers will also appreciate the cruelty-free, fragrance-free, paraben-free formulas.
While there are plenty of beauty sheets that are sold loose in envelope-style paper packages, the Flipbook provides a clever alternative with its tear-out sheets. The 100-sheet Flipbook is packed with bronzer, blush and highlighter that may be applied in a mess-free manner to the face or body. Although many makeup palettes are designed to be compact and travel-friendly, they are often still prone to breaking or spilling. Flesh Beauty offers a sensible alternative in the form that it describes as "smaller and lighter than a deck of cards."
As well as being drawn to the lightweight and portable nature of the product, consumers will also appreciate the cruelty-free, fragrance-free, paraben-free formulas.
Trend Themes
1. Single-use Beauty Sheets - Beauty companies can explore the development of single-use beauty sheets in innovative packaging to cater to consumers' demand for convenience.
2. Compact and Portable Makeup - Makeup companies can create compact and travel-friendly makeup products that offer convenience and durability to consumers.
3. Cruelty-free and Chemical-free Formulas - Cosmetic companies can develop products using cruelty-free and chemical-free formulas that cater to consumers who prefer natural and sustainable beauty.
Industry Implications
1. Cosmetics - Cosmetics companies can explore the development of compact and innovative makeup products that cater to consumer demand for convenience and durability.
2. Beauty Packaging - Beauty packaging companies can design and produce new forms of packaging that improve the convenience and portability of beauty products such as single-use beauty sheets.
3. Natural and Sustainable Beauty - Natural and sustainable beauty companies can develop cruelty-free and chemical-free formulas that appeal to environmentally conscious consumers.
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