K-Beauty Retailer Peach & Lily Launched Its Own 'Glass Skin Refining Serum'
Laura McQuarrie — May 26, 2018 — Fashion
References: peachandlily & byrdie
Korean beauty product e-retailer Peach & Lily is now launching its own skincare brand, beginning with a 'Glass Skin Refining Serum.' As its name suggests, the new serum takes inspiration from the "glass skin" phenomenon, which describes skin that is so well toned and hydrated that it appears almost translucent.
The Peach & Lily Glass Skin Refining Serum boasts a "breakthrough formula" and a packaging design to match that will be revealed later this summer. The product uses ingredients like East Asian mountain yam, peptides and hyaluronic acid to promote crystal-clear, poreless skin.
Peach & Lily's skincare brand has been in the works for several years now, ultimately aiming to give consumers "results, delight and safety" with its products.
The Peach & Lily Glass Skin Refining Serum boasts a "breakthrough formula" and a packaging design to match that will be revealed later this summer. The product uses ingredients like East Asian mountain yam, peptides and hyaluronic acid to promote crystal-clear, poreless skin.
Peach & Lily's skincare brand has been in the works for several years now, ultimately aiming to give consumers "results, delight and safety" with its products.
Trend Themes
1. Glass Skin Phenomenon - Exploring the trend of achieving skin that is well-toned and hydrated to appear almost translucent, creating disruptive innovation opportunities in the skincare industry.
2. Breakthrough Formulas - Emerging trend in developing skincare products with revolutionary formulas that deliver noticeable results, opening up possibilities for disruptive innovation in the beauty industry.
3. K-beauty Brands - Growing trend of Korean beauty brands expanding their product offerings to cater to international markets, creating opportunities for disruptive innovation in the global skincare industry.
Industry Implications
1. Skincare - Innovation opportunities in developing new products and ingredients that promote crystal-clear, poreless skin, harnessing the glass skin trend and catering to the beauty-conscious consumer.
2. Beauty - Opportunities for disruptive innovation in developing breakthrough formulas and packaging designs that provide consumers with high-performance, safe, and delightful skincare products, like Peach & Lily's Glass Skin Refining Serum.
3. E-commerce - With the expansion of Korean beauty product e-retailers and the rise of the glass skin trend, innovation opportunities exist in creating seamless online shopping experiences that offer a wide range of K-beauty skincare brands.
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