The threeASFOUR Chinatown Presentation in NYC Welcomed Onlookers
Vittoria Natarelli — September 17, 2010 — Marketing
References: threeasfour & ny.racked
The threeASFOUR Chinatown presentation featured the fashionable and the not-so-fashionable all together to watch an incredible show. threeASFOUR presented its Spring/Summer 2011 collection in Sara D. Roosevelt Park which is on the border between Chinatown and the Lower East Side. This resulted in a show that allowed onlookers of all walks of life to see the spectacle.
The threeASFOUR Chinatown presentation allowed more people to feel part of New York Fashion Week.
Implications - The fashion industry is one that is very exclusive in who it caters to, particularly in the world of high, luxury fashion. By allowing consumers of all economic backgrounds to participate in fashion presentations, businesses can expand who their target audience is and make the industry more approachable.
The threeASFOUR Chinatown presentation allowed more people to feel part of New York Fashion Week.
Implications - The fashion industry is one that is very exclusive in who it caters to, particularly in the world of high, luxury fashion. By allowing consumers of all economic backgrounds to participate in fashion presentations, businesses can expand who their target audience is and make the industry more approachable.
Trend Themes
1. Communal Fashion Presentations - Exclusive fashion events are becoming more inclusive, giving more people access to high-end fashion
2. Inclusive Marketing - Targeting a more diverse audience by making clothing more accessible to people of all economic backgrounds
3. Community Engagement - Creating events that embrace people from diverse backgrounds and build a sense of community
Industry Implications
1. Fashion Industry - The fashion industry must adapt to changing consumer needs and embrace inclusivity to stay relevant
2. Marketing Industry - Marketing professionals can use inclusive strategies to target a wider audience and drive brand engagement
3. Event Industry - Events that promote inclusivity and community engagement can attract a diverse audience and support brand loyalty.
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