The Oliver People's Summer 2011 Campaign is Hipsterriffic
Kamal Musharbash — January 5, 2011 — Marketing
References: oliverpeoples & highsnobiety
The 'Oliver Peoples' summer 2011 collection is for the uber-trendy person in your life. The eyewear company has released its summer line complete with updated wayfarers, aviators and prescription glasses.
The trends in eye wear have drastically changed over the past few seasons, bringing vintage appeal back to the table. Be sure to check out the 'Oliver Peoples' summer 2011 collection in stores now and in the gallery.
Implications - By using stereotypes in their advertisements, companies can show a humorous side as those stereotypes are generally mocked in pop culture. In contrast, this can benefit a company to target those who fall under that stereotype's category. This allows them to captivate a broad market.
The trends in eye wear have drastically changed over the past few seasons, bringing vintage appeal back to the table. Be sure to check out the 'Oliver Peoples' summer 2011 collection in stores now and in the gallery.
Implications - By using stereotypes in their advertisements, companies can show a humorous side as those stereotypes are generally mocked in pop culture. In contrast, this can benefit a company to target those who fall under that stereotype's category. This allows them to captivate a broad market.
Trend Themes
1. Vintage-inspired Eyewear - Opportunities exist to create new lines of vintage-inspired eyewear that appeal to the nostalgia of consumers.
2. Humorous Stereotype Marketing - Companies can explore using humorous stereotype marketing to target specific consumer groups and create a unique brand image.
3. Updated Classic Eyewear - Innovative designs of updated classic eyewear can attract customers who value both fashion and functionality.
Industry Implications
1. Eyewear - Eyewear manufacturers and retailers can leverage the vintage-inspired trend by offering a wide range of stylish and nostalgic eyewear options.
2. Fashion and Apparel - Fashion and apparel brands can incorporate humorous stereotype marketing to create memorable advertising campaigns and connect with target audiences.
3. Advertising and Marketing - Advertising agencies and marketing firms can develop creative strategies to help companies embrace the trend of using humorous stereotype marketing in their campaigns.
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