The Chanel Ankle Boot Has a Pouch to Hide Your Juju In
Robyn Currie — November 27, 2009 — Fashion
Just when you thought luxury designers couldn't get anymore ridiculous, here comes the Chanel Ankle Boot. And you know people are going to want these, if not for the sole reason that they have enough money to purchase them.
The boots feature the signature Chanel quilting, a slight heel, and a small side pouch to put all of your money in. I really don't know why the Chanel Ankle Boot comes with a pouch...
Implications - Providing customers with items that are multi-functional while still being aesthetically pleasing is a great way for businesses to garner audience attention. It can also persuade consumers to purchase their product rather than an item from a competing enterprise that may sell a similar product that only performs one task instead of two.
The boots feature the signature Chanel quilting, a slight heel, and a small side pouch to put all of your money in. I really don't know why the Chanel Ankle Boot comes with a pouch...
Implications - Providing customers with items that are multi-functional while still being aesthetically pleasing is a great way for businesses to garner audience attention. It can also persuade consumers to purchase their product rather than an item from a competing enterprise that may sell a similar product that only performs one task instead of two.
Trend Themes
1. Multi-functional Luxury - Businesses can capitalize on the trend of creating luxury products that serve multiple purposes, appealing to consumers looking for both functionality and aesthetics.
2. Innovative Design - Designers and manufacturers have the opportunity to disrupt the luxury market by incorporating unique and unexpected features, such as hidden compartments, into their products.
3. Status Symbol Innovation - Developing luxury goods that offer not only status but also practicality can attract affluent consumers who are seeking to showcase their wealth while also optimizing functionality.
Industry Implications
1. Fashion - Fashion industry can explore ways to incorporate multi-functional features into luxury products, creating a new market segment and attracting discerning customers.
2. Accessories - The accessories industry can embrace disruptive innovation by designing products that go beyond their conventional purpose, providing additional value to customers.
3. Luxury Goods - Luxury goods industry can seize the opportunity to combine functionality and luxury, offering more than just a status symbol to affluent consumers.
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