Get Branded With the Logo of Ultra Luxury Brand Chanel
Marissa Liu — March 6, 2010 — Art & Design
References: ilovekdia.wordpress & theclones.eu
Tattoos are permanent and sometimes you see people sporting ink that makes you scratch you head and think, "Really?!" Thankfully, these Chanel tattoos are temporary; so, you can rock the interlocking Cs logo without having to worry about having a corporate logo permanently etched into your body.
Perfect for the Chanel- or Karl Lagerfeld-obsessed, the temporary Chanel tattoos come in five-sheet packages and retail for $75.
Implications - **What about businesses who don't do body mods? What does this trend say about them or what they should be paying attention to?
When it comes to body modifying, not everyone wants the permanent product. By offering temporary solutions, companies allows users to test out the waters to see if they like it or not. This is a unique way to capture a tentative audience.
Perfect for the Chanel- or Karl Lagerfeld-obsessed, the temporary Chanel tattoos come in five-sheet packages and retail for $75.
Implications - **What about businesses who don't do body mods? What does this trend say about them or what they should be paying attention to?
When it comes to body modifying, not everyone wants the permanent product. By offering temporary solutions, companies allows users to test out the waters to see if they like it or not. This is a unique way to capture a tentative audience.
Trend Themes
1. Temporary Corporate Tattoos - The trend towards temporary tattoos presents an opportunity for companies to offer branded, non-permanent body modifications that can capture a cautious consumer base.
2. Luxury Branding Merchandise - The popularity of temporary Chanel tattoos showcases a growing trend towards luxury branding merchandise and suggests opportunities for other high-end brands to explore in-demand, unique collaborations and innovative marketing strategies.
3. Body Modification Testing - Temporary tattoos allow consumers to test out body modifications without committing to anything permanent, suggesting an opportunity for businesses in the health and beauty industry to create and commercialize other temporary testing products.
Industry Implications
1. Fashion Retail - High-end fashion retailers can offer temporary branding merchandise as a unique and innovative marketing strategy to capture a larger following and differentiate themselves from competitors.
2. Cosmetics Industry - The trend towards temporary body modifications presents an opportunity for the cosmetics industry to develop products that allow consumers to experiment with different looks without any permanent consequences.
3. Promotional Products - Businesses that specialize in promotional products could benefit from offers of temporary branded tattoos or other items that allow companies to test the waters with their products before committing to a permanent marketing strategy.
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