The Blaze Integra Campaign Features Astonished Anime-Inspired Models
Armida Ascano — December 27, 2010 — Marketing
References: adsoftheworld
The Blaze Integra campaign is sure to gain this boutique ad agency loads of attention. Integra is a 3D receiver range that promises perfection for your eyes and ears, leading to a campaign of enlarged facial features to illustrate the marvel of machine-enhanced sound and sight.
The manga-esque models used for the campaign illustrate the concept in a simple way that is easy to understand. I'd say the Blaze Integra campaign is a success, wouldn't you?
The manga-esque models used for the campaign illustrate the concept in a simple way that is easy to understand. I'd say the Blaze Integra campaign is a success, wouldn't you?
Trend Themes
1. Manga-style Advertising - Opportunity for advertising agencies to experiment with using anime or manga-inspired styles for campaigns, to help illustrate complex concepts in a simple and engaging way.
2. 3D Audio-visual Technology - Opportunity for electronics manufacturers to develop products combining cutting-edge 3D visuals and audio for a more immersive user experience.
3. Hyper-realistic Marketing - Opportunity for marketers to explore using realistic, larger-than-life visuals to capture consumer attention and add a sense of awe and wonder to their campaigns.
Industry Implications
1. Advertising - As the world of advertising becomes increasingly competitive, incorporating new, cutting-edge techniques will be instrumental in capturing and retaining consumer attention.
2. Electronics - As technology continues to advance at breakneck speed, manufacturers who can develop products featuring an immersive audio-visual experience will stand out in a crowded market.
3. Fashion - As seen in the Blaze Integra campaign, incorporating hyper-realistic visuals into fashion campaigns can create a striking and memorable impression on consumers, potentially leading to increased brand recognition and loyalty.
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