The Mammoth Modern Insulation Prince Nikolai Advert Uses the Cat Meme
Jordan Sowunmi — November 28, 2012 — Pop Culture
References: mammoth.co.nz & adweek
2012 has been a massive year for cats on the Internet, and the latest ad from New Zealand's Mammoth Modern Insulation capitalizes on that fact in comedic style.
The Mammoth Modern Insulation commercial features a delectably regal cat named Prince Nikolai Stroganov III, who, like many of us, relishes the warmth in the winter. We see Prince Nikolai as the king of the castle, knocking over vases, licking his private parts, proudly drinking from the toilet and referring to his owners as his "servants."
The Mammoth Modern Insulation is a fantastic example of how a company can benefit from adapting a popular Internet meme without beating the concept into the ground, or making it apparent that they're pandering to the whims of the Internet crowd.
This Mammoth Modern Insulation commercial is the first in a series of ads that have just recently gone live. Judging solely from the charm of the first one, Mammoth Modern Insulation is well on its way to a successful viral campaign.
The Mammoth Modern Insulation commercial features a delectably regal cat named Prince Nikolai Stroganov III, who, like many of us, relishes the warmth in the winter. We see Prince Nikolai as the king of the castle, knocking over vases, licking his private parts, proudly drinking from the toilet and referring to his owners as his "servants."
The Mammoth Modern Insulation is a fantastic example of how a company can benefit from adapting a popular Internet meme without beating the concept into the ground, or making it apparent that they're pandering to the whims of the Internet crowd.
This Mammoth Modern Insulation commercial is the first in a series of ads that have just recently gone live. Judging solely from the charm of the first one, Mammoth Modern Insulation is well on its way to a successful viral campaign.
Trend Themes
1. Cat Memes - Businesses can leverage the popularity of cat memes in their advertisement campaigns to capture audience attention and increase brand awareness.
2. Viral Marketing - Creating unique and engaging ads that have the potential to go viral can generate widespread attention and boost brand visibility.
3. Humor in Advertising - Incorporating humor into advertisements can help brands stand out, connect with their target audience, and create a memorable impression.
Industry Implications
1. Advertising - Advertising agencies can explore the use of popular internet memes and viral marketing techniques to develop creative and effective campaigns for their clients.
2. Insulation - Insulation companies can take inspiration from Mammoth Modern Insulation's success and create innovative and entertaining advertisements to promote their products.
3. Digital Marketing - Digital marketing professionals can learn from the Mammoth Modern Insulation ad and experiment with humor and memes to engage audiences and drive brand growth.
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