Catmoji Brings Social Networking to Cat Lovers
Tana Makmanee — January 6, 2013 — Pop Culture
References: catmoji & incrediblethings
Calling all cat-lovers! The world of social networking has taken notice of your obsession over all things kitty-related and has created something magical: Catmoji. It’s a social networking site designed to target all those who like, love or obsess over anything cat-related.
Seeming to be a blend of Facebook and Pinterest, Catmoji’s homepage displays a plentiful array of cute and cuddly cat pictures with adorable phrases that users have attached to them. Allowing options to like, share or comment on photos, Catmoji is the perfect place for cat lovers to express their utmost devotion to their feline companions.
The Internet cat-craze is surely evident in such popular cases as Maru, Lil Bub and Grumpy Cat. Such worldwide popularity explains why there is a definite need to provide a social networking outlet for those who just love cats.
Seeming to be a blend of Facebook and Pinterest, Catmoji’s homepage displays a plentiful array of cute and cuddly cat pictures with adorable phrases that users have attached to them. Allowing options to like, share or comment on photos, Catmoji is the perfect place for cat lovers to express their utmost devotion to their feline companions.
The Internet cat-craze is surely evident in such popular cases as Maru, Lil Bub and Grumpy Cat. Such worldwide popularity explains why there is a definite need to provide a social networking outlet for those who just love cats.
Trend Themes
1. Pet-centric Social Networks - The success of Catmoji indicates a growing trend towards niche social networks for animal lovers, with potential for disruptive innovation in pet-centric e-commerce and personalized content creation.
2. Emotional Branding - Catmoji leverages emotional branding with its focus on cute and cuddly feline companions, creating opportunities for other industries to similarly connect with consumers on an emotional level.
3. User-generated Content - Catmoji's model of user-generated content presents opportunities for industries to tap into the power of user-generated content, such as in market research, content creation, and social media marketing.
Industry Implications
1. Pet Retail - Catmoji provides opportunities for pet retailers to tap into niche markets and create personalized products and services for pet-lovers.
2. Social Media Marketing - The emotional connection created through Catmoji's focus on adorable feline companions presents opportunities for social media marketers to create engaging content that resonates with users.
3. E-commerce - Catmoji's success in creating a digital community for cat lovers suggests potential for e-commerce platforms to create similar specialized marketplaces for other niche interests.
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