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This Sketchy Video Mocks How Women are Portrayed in Advertising
Tia Clarke — January 30, 2013 — Pop Culture
References: laughingsquid & screen.yahoo
This Sketchy satirical advertisement takes a sideways swipe at today's politically correct world. The advert mocks how women are stereotyped in advertising and also hits on advertisers going overboard with trying to represent all ethnicities in their commercials.
The group of women, in all of their multi-cultural glory, stand around eating Dannon's new 'Birth Control on the Bottom' yogurt, their mouths foaming as they chew on the pills contained in their yoghurt. Weird Al even makes an appearance at the end of the clip when he's slapped on the hand for trying to eat on of the 'women only' yogurts.
The group of women, in all of their multi-cultural glory, stand around eating Dannon's new 'Birth Control on the Bottom' yogurt, their mouths foaming as they chew on the pills contained in their yoghurt. Weird Al even makes an appearance at the end of the clip when he's slapped on the hand for trying to eat on of the 'women only' yogurts.
Trend Themes
1. Satirical Advertising - Opportunity for brands to leverage satire to mock stereotypes and challenge societal norms in their advertising.
2. Challenging Stereotypes - Brands can disrupt the advertising industry by creating campaigns that challenge and subvert stereotypes, promoting inclusivity and equality.
3. Representation in Advertising - Innovative brands can disrupt the industry by authentically representing diverse ethnicities and cultures in their commercials, moving beyond tokenism.
Industry Implications
1. Advertising - Advertising agencies have the opportunity to embrace satire and challenge traditional advertising practices to create more engaging and impactful campaigns.
2. Consumer Goods - Consumer goods companies can disrupt the industry by promoting inclusivity and challenging stereotypes in their product advertisements, resonating with socially conscious consumers.
3. Entertainment - The entertainment industry can explore satirical content that challenges societal norms, providing thought-provoking and humorous content that captures audience attention and sparks conversations.
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