These unique drinking experience range from influential bartender competitions to educational mixology events that aim to change the way one thinks about the social activity. While most traditional drinking experiences consist of a pint at a local pub and conversations among friends, these examples oppose the expected and create interactive and immersive experiences for drink lovers across the globe.
A memorable example from this list is Heineken's beer-branded pop-up disco. The night club is reflective of Heineken's signature branding and features the company's beer products that are displayed throughout the space. The space turns a beer-drinking ritual into a memorable event that will stay with the company's consumers long after it is over.
Another impressive example from the list is Amsterdam's self-serve MiniBar. The venue is described as the world’s first service-free bar and offers patrons a key with access to its luxury liquor supply. Though opposing traditional concepts of luxury, this idea relies on exclusivity and makes its consumers feel special.
25 Unique Drinking Experiences
From Work Mixology Events to Influential Bartender Competitions:
Jana Pijak — Sep 4, 2014 — Lifestyle
25
Immersive Nightlife Apps
Discover the World's Best Bars, Nightclubs & Cocktails with Drink Advisor
24
Ice-Free Cocktail Bars
London's White Lyan is a Unique Cocktail Bar Without Any Preservatives
23
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
22
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
21
Robotic Beer Dispensers
Asahi's Beerbot Ensures Speed & Zero-Wastage
20
Internet Martini Bars
MiWorld in South Africa Offers Both Online and Offline Interaction
19
Vodka-Wine Fusions
ABSOLUT TUNE Combines Premium Vodka & Brancott Estate Wine
18
Video Game Cocktails
Bartenders Create Bioshock-Inspired Beverages for Gamers
17
Automated Bartender Devices
The Social Media Drinking Machine Places Your Order Via Facebook
16
Shimmering Bottle Bashes
The 'Absolut Glimmer' Launch Party was a Scintillating Success (UPDATE)
15
Patio Sunshine Reflectors
The Corona Sun Beam Brings Unlimited Sun to Patio Drinking Experiences
14
Beer-Branded Discos
The Heineken Pop-Up Nightclub Makes Waves at the Salone Del Mobile
13
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
12
Interactive Whiskey Glasses
Suntory's Hibiki Whiskey Glass Enhances the Drinking Experience
11
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
10
Booze-Free Bars
The B.Y.O.C. Bar Has Patrons Bringing in Their Own Alcohol
9
Gambling Cocktail Games
Morgans New York Hotel Determines What Goes in Your Drink by Rolling Dice
8
Molecular Martinis
The Aviary Cocktail Bar Experiments with Laboratory Mixology
7
Mechanical Cocktail Mixologists
The Bartendro Robotic Drink Mixer is Remotely Controlled
6
Luxurious Gold-Infused Beverages
Customers Will Expect the Best with a $500 Milkshake on This Menu
5
Extravagant $9,000 Cocktails
The French Revolution is the World’s Most Expensive Cocktail
4
007-Inspired Booze Apps
The Bond Mixology App Documents Each of the Spy's Luscious Libations
3
DIY Bartending Apps
'Absolut Drinkspiration' is an Easy and Fun Application to Use
2
Cocktail Concoction Apps
The Top Shelf App Makes Mixes With Whatever You Have On-Hand
1
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Festive Cocktail Bar Pop-Ups
Blitzen's Bar Puts a Seasonal Spin on Classic Cocktails & Mocktails
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
AI-Powered Bartenders
BarGPT is an AI Bartender That Creates Drinks Based on Text Prompts
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Beer Preference Test Kits
The Heineken Choice Uses Science to Decipher Beer Preferences
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Small-Scale House Parties
White Claw Hosted the World's Smallest House Party
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Experiential Alcohol Pop-Ups
The Cheoreom X Krush Somaek Pocha Experience Opens in Seoul
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Sober Open-Air Establishments
Munich, Germany is Set to Open a Non-Alcoholic Beer Garden
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Perfect-Pour Beer Glasses
nendo Creates the Perfect 3Way Glass to Aid the Perfect Beer Pour
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Espresso Martini Bars
NYC's Rose Room is Dedicated to a Beloved Coffee Cocktail
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Experiential Lip Color Services
Lip Lab Toronto's Lipstick-Creation Experience is Customizable
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Alcohol-Centric Pop-Ups
Maker’s Mark Bourbon Hosts an Immersive Holiday Experience
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Multisensory Cocktail Menus
Synaesthesia Inspired the Spectrum Cocktail Menu at Fitz’s
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Twist-to-Mix Espresso Martinis
DRNXMYTH's Double-Chambered Bottle Separates Alcohol & Ingredients
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
One-Brand Vodka Martini Bars
The First-Ever Grey Goose Martini Bar is Opening in Melbourne
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Unique Culinary Experiences
Saratoga Supper Club Brings Exclusive Dining Events Across the U.S.
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Customized Dirty Drinks
Cool Sips Makes Specialized Beverages of Any Kind at NYC Event
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Automated Beverage Dispensing Solutions
Backbar Offers Automated Dispenser for Multiple Beverages
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Sensorial Cocktail Menus
Silverleaf's Texture Is Everything Collection Explores the Feel of Drinks
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Celebrative Cocktail Menus
Jade Yorkville Reigns Offers Festive Champagne-Based Cocktails
Cafe-Based Watch Parties
SideQuest to Host its Own League of Legends Worlds Watch Parties
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Collaborative Music-Inspired Bar Menus
HIMKOK and Sony Music Norway Partnered for a New Menu
Rapper-Approved Pop-Ups
The Future x Grand Marnier Activations Remix Tradition with Modern Flair
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Bi-Annual African Cocktail Festivals
The AJABU Cocktail and Spirits Festival Returns to Cape Town
Alcohol-Friendly Burger Spots
Shake Shack Union Station Offers Burgers, Cocktails, and Art
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Ultra-Premium Cocktail Expansions
Deko Cocktails Announced its Launch into the U.S.
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Seasonal On-Tap Cocktails
The Honey Moon Cocktail Bar Introduced a Series of Seasonal Flavors
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Consumer-Driven Canned Cocktails
These Eristoff Canned Cocktails Come in Two Options
Supermarket Gin Clubs
Aldi's Gin Club Invites Members to Try Award-Winning Gin for Free
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Overlooked Wine Bottle Experiences
Bocca Di Lupo Introduces 'An a to Z Di Vini Divini'
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Transportive Cocktail Bars
Prequel & Co. Apothecary is an Immersive and Experimental Bar
Double-Decker Bus Tastings
Nyetimber Will Host a Tasting Event on a Double-Decker Bus at the Savoy
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates
Unique Urban Event Hires
London is Renting Tube Stations, Cable Cars, and Piers for Private Hire
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team