These unique drinking experience range from influential bartender competitions to educational mixology events that aim to change the way one thinks about the social activity. While most traditional drinking experiences consist of a pint at a local pub and conversations among friends, these examples oppose the expected and create interactive and immersive experiences for drink lovers across the globe.
A memorable example from this list is Heineken's beer-branded pop-up disco. The night club is reflective of Heineken's signature branding and features the company's beer products that are displayed throughout the space. The space turns a beer-drinking ritual into a memorable event that will stay with the company's consumers long after it is over.
Another impressive example from the list is Amsterdam's self-serve MiniBar. The venue is described as the world’s first service-free bar and offers patrons a key with access to its luxury liquor supply. Though opposing traditional concepts of luxury, this idea relies on exclusivity and makes its consumers feel special.
25 Unique Drinking Experiences
From Work Mixology Events to Influential Bartender Competitions:
Jana Pijak — Sep 4, 2014 — Lifestyle

25
Immersive Nightlife Apps
Discover the World's Best Bars, Nightclubs & Cocktails with Drink Advisor

24
Ice-Free Cocktail Bars
London's White Lyan is a Unique Cocktail Bar Without Any Preservatives
23
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
22
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
21
Robotic Beer Dispensers
Asahi's Beerbot Ensures Speed & Zero-Wastage
20
Internet Martini Bars
MiWorld in South Africa Offers Both Online and Offline Interaction
19
Vodka-Wine Fusions
ABSOLUT TUNE Combines Premium Vodka & Brancott Estate Wine
18
Video Game Cocktails
Bartenders Create Bioshock-Inspired Beverages for Gamers
17
Automated Bartender Devices
The Social Media Drinking Machine Places Your Order Via Facebook
16
Shimmering Bottle Bashes
The 'Absolut Glimmer' Launch Party was a Scintillating Success (UPDATE)
15
Patio Sunshine Reflectors
The Corona Sun Beam Brings Unlimited Sun to Patio Drinking Experiences
14
Beer-Branded Discos
The Heineken Pop-Up Nightclub Makes Waves at the Salone Del Mobile
13
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
12
Interactive Whiskey Glasses
Suntory's Hibiki Whiskey Glass Enhances the Drinking Experience
11
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
10
Booze-Free Bars
The B.Y.O.C. Bar Has Patrons Bringing in Their Own Alcohol
9
Gambling Cocktail Games
Morgans New York Hotel Determines What Goes in Your Drink by Rolling Dice
8
Molecular Martinis
The Aviary Cocktail Bar Experiments with Laboratory Mixology
7
Mechanical Cocktail Mixologists
The Bartendro Robotic Drink Mixer is Remotely Controlled
6
Luxurious Gold-Infused Beverages
Customers Will Expect the Best with a $500 Milkshake on This Menu
5
Extravagant $9,000 Cocktails
The French Revolution is the World’s Most Expensive Cocktail
4
007-Inspired Booze Apps
The Bond Mixology App Documents Each of the Spy's Luscious Libations
3
DIY Bartending Apps
'Absolut Drinkspiration' is an Easy and Fun Application to Use
2
Cocktail Concoction Apps
The Top Shelf App Makes Mixes With Whatever You Have On-Hand
1
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Exclusive Energy Drink Installations
Red Bull Debuts 'Red Bull Mirage' at Coachella
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Interactive Tequila Installations
Patrón El Alto Hosted a Unique Pop-Up at Heathrow Airport
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Club-Culture-Inspired Cheese Events
Eventbrite Debuts a 'Cheese Rave' in NYC
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Festive Cocktail Bar Pop-Ups
Blitzen's Bar Puts a Seasonal Spin on Classic Cocktails & Mocktails
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Engaging Airport Activations
Immersive Aperol Experiences Transform Punta del Este Airport
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Small-Scale House Parties
White Claw Hosted the World's Smallest House Party
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Experiential Alcohol Pop-Ups
The Cheoreom X Krush Somaek Pocha Experience Opens in Seoul
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Mixtape-Inspired Cafe Drinks
The New Dutch Bros Spring Menu Features Three Drink Options
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Collaborative Cosmo Experiences
Absolut x Paris Hilton Present the 'Absolut House of Cosmo'
Alcohol-Centric Pop-Ups
Maker’s Mark Bourbon Hosts an Immersive Holiday Experience
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Festive Irish-Inspired Pop-Ups
Freehouse Collective Debuts the Barrelman: Spirits of Dublin Pop-Up
Dream-Based Cocktails
Tanqueray No. TEN's Cocktail of Dreams Project Uses EEG Technology
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Negroni Cocktail Bars
The Negroni Bar by Campari Serves Six Variations of the Serve
Sober Open-Air Establishments
Munich, Germany is Set to Open a Non-Alcoholic Beer Garden
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Experiential Lip Color Services
Lip Lab Toronto's Lipstick-Creation Experience is Customizable
One-Cent 6-Packs
The Finnish Long Drink's Packs for a Penny Encourage At-Home Drinking
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Dry January Drink Menus
Hopdoddy Burger Bar Introduced an Alcohol-Free Menu
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Personalized Pint Pop-Ups
The World of Guinness Created Community During the Holiday Season
Custom-Made Snacks
The KIND Bar Offers a Sensory Snack Experience
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Rural Irish Pub Campaigns
Heineken Launched a Global Campaign for McLoughlin’s Bar
Colorless Canned Cocktails
Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Major International Airport Pop-Ups
The Macallan Launched Immersive Pop-Ups at Airport Hubs
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Multisensory Cocktail Menus
Synaesthesia Inspired the Spectrum Cocktail Menu at Fitz’s
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
On-Tap Alcoholic Lemonades
Hooch Draught Brings the Brand's Libation to the Bar in a New Way
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Immersive Scottish Distillery Experiences
The Aberfeldy Whisky Explorer Experience is Engaging
Drink Coaster Phone Cases
The Ultimate Signal-Free Party by Captain Morgan Encourages Presence
Twist-to-Mix Espresso Martinis
DRNXMYTH's Double-Chambered Bottle Separates Alcohol & Ingredients
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Personalized Whiskey Experiences
The Beam Private Barrel Club Lets Members Buy a Single Barrel
Water-Inspired Cocktail Menus
The Water of Life (Eau de Vie) by Botanist Explores a Vital Element
Expansive RTD Libation Lineups
The Mixed-Up Cocktail Co. Offers 11 Drinks to Choose From
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Non-Alcoholic Nootropic Cocktails
Nine Lives' Noobies Menu Enhances Mood and Cognitive Function
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
Flavor-Forward Alcohol-Free Beers
The Madrí Excepcional Zero is Arriving This March
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Dine-Out Beer Promotions
This BrewDog On-Pack Promotion Celebrates the Brand's 18th Anniversary
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Customized Dirty Drinks
Cool Sips Makes Specialized Beverages of Any Kind at NYC Event
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Branded Spirit Competitions
The Art of ITALICUS Aperitivo Challenge Returns in 2025
Asian-Fusion Dining Experiences
The Lobby Bar Combines Culinary Arts with Vibrant Nightlife
Branded Spirit Cocktail Competitions
The Hepple Gin Cocktail Competition Challenges UK Mixologists
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Premium Draught Cocktails
Served Draught Enhances Service, Quality & Convenience
Bartender-Engaging Cocktail Competitions
Probitas Launches the Exciting Home & Away Contest
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Sensorial Cocktail Menus
Silverleaf's Texture Is Everything Collection Explores the Feel of Drinks
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Celebrative Cocktail Menus
Jade Yorkville Reigns Offers Festive Champagne-Based Cocktails
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Collaborative Music-Inspired Bar Menus
HIMKOK and Sony Music Norway Partnered for a New Menu
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Rapper-Approved Pop-Ups
The Future x Grand Marnier Activations Remix Tradition with Modern Flair
Batched Alcohol-Free Cocktails
De Kuyper Batched 0.0% Comes in Three Flavor Options
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Bi-Annual African Cocktail Festivals
The AJABU Cocktail and Spirits Festival Returns to Cape Town
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Mixologist-Envisioned Luxury Bars
Wing Lei Bar at Wynn Palace Undergoes a Transformation
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Ultra-Premium Cocktail Expansions
Deko Cocktails Announced its Launch into the U.S.
Signature Cocktail Experiences
Drink Kong will Host a Pop-Up at Aqua New York
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Shakeable Canned Martinis
Served's Premium Full-Strength Cocktails Replicate Bar Quality at Home
Premium Pre-Mixed Cocktails
Coppa Cocktails Come in Shaker-Style Packaging
Immersive Whiskey Experiences
Buzzard’s Roost Debuts New Experiences at Its Whiskey Row Distillery
Unique Hotel Wedding Packages
Karisma Hotels & Resorts Unveils a Beer-Inspired Wedding Experiences
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Seasonal On-Tap Cocktails
The Honey Moon Cocktail Bar Introduced a Series of Seasonal Flavors
Supermarket Gin Clubs
Aldi's Gin Club Invites Members to Try Award-Winning Gin for Free
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Transportive Cocktail Bars
Prequel & Co. Apothecary is an Immersive and Experimental Bar
Elevated Organic Cocktail Mixers
Elevated Mixers Offers an Unparalleled Cocktail Experience
Double-Decker Bus Tastings
Nyetimber Will Host a Tasting Event on a Double-Decker Bus at the Savoy
Sake Cocktail Menus
Kioku Sake Bar's New Menu Spotlights Japan's Rich, Diverse Flavors
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates
Unique Urban Event Hires
London is Renting Tube Stations, Cable Cars, and Piers for Private Hire