These unique drinking experience range from influential bartender competitions to educational mixology events that aim to change the way one thinks about the social activity. While most traditional drinking experiences consist of a pint at a local pub and conversations among friends, these examples oppose the expected and create interactive and immersive experiences for drink lovers across the globe.
A memorable example from this list is Heineken's beer-branded pop-up disco. The night club is reflective of Heineken's signature branding and features the company's beer products that are displayed throughout the space. The space turns a beer-drinking ritual into a memorable event that will stay with the company's consumers long after it is over.
Another impressive example from the list is Amsterdam's self-serve MiniBar. The venue is described as the world’s first service-free bar and offers patrons a key with access to its luxury liquor supply. Though opposing traditional concepts of luxury, this idea relies on exclusivity and makes its consumers feel special.
25 Unique Drinking Experiences
From Work Mixology Events to Influential Bartender Competitions:
Jana Pijak — Sep 4, 2014 — Lifestyle
25
Immersive Nightlife Apps
Discover the World's Best Bars, Nightclubs & Cocktails with Drink Advisor
24
Ice-Free Cocktail Bars
London's White Lyan is a Unique Cocktail Bar Without Any Preservatives
23
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
22
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
21
Robotic Beer Dispensers
Asahi's Beerbot Ensures Speed & Zero-Wastage
20
Internet Martini Bars
MiWorld in South Africa Offers Both Online and Offline Interaction
19
Vodka-Wine Fusions
ABSOLUT TUNE Combines Premium Vodka & Brancott Estate Wine
18
Video Game Cocktails
Bartenders Create Bioshock-Inspired Beverages for Gamers
17
Automated Bartender Devices
The Social Media Drinking Machine Places Your Order Via Facebook
16
Shimmering Bottle Bashes
The 'Absolut Glimmer' Launch Party was a Scintillating Success (UPDATE)
15
Patio Sunshine Reflectors
The Corona Sun Beam Brings Unlimited Sun to Patio Drinking Experiences
14
Beer-Branded Discos
The Heineken Pop-Up Nightclub Makes Waves at the Salone Del Mobile
13
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
12
Interactive Whiskey Glasses
Suntory's Hibiki Whiskey Glass Enhances the Drinking Experience
11
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
10
Booze-Free Bars
The B.Y.O.C. Bar Has Patrons Bringing in Their Own Alcohol
9
Gambling Cocktail Games
Morgans New York Hotel Determines What Goes in Your Drink by Rolling Dice
8
Molecular Martinis
The Aviary Cocktail Bar Experiments with Laboratory Mixology
7
Mechanical Cocktail Mixologists
The Bartendro Robotic Drink Mixer is Remotely Controlled
6
Luxurious Gold-Infused Beverages
Customers Will Expect the Best with a $500 Milkshake on This Menu
5
Extravagant $9,000 Cocktails
The French Revolution is the World’s Most Expensive Cocktail
4
007-Inspired Booze Apps
The Bond Mixology App Documents Each of the Spy's Luscious Libations
3
DIY Bartending Apps
'Absolut Drinkspiration' is an Easy and Fun Application to Use
2
Cocktail Concoction Apps
The Top Shelf App Makes Mixes With Whatever You Have On-Hand
1
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
AI-Powered Bartenders
BarGPT is an AI Bartender That Creates Drinks Based on Text Prompts
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Beer Preference Test Kits
The Heineken Choice Uses Science to Decipher Beer Preferences
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Experiential Alcohol Pop-Ups
The Cheoreom X Krush Somaek Pocha Experience Opens in Seoul
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Sober Open-Air Establishments
Munich, Germany is Set to Open a Non-Alcoholic Beer Garden
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Perfect-Pour Beer Glasses
nendo Creates the Perfect 3Way Glass to Aid the Perfect Beer Pour
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Espresso Martini Bars
NYC's Rose Room is Dedicated to a Beloved Coffee Cocktail
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Experiential Lip Color Services
Lip Lab Toronto's Lipstick-Creation Experience is Customizable
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Immersive Ice Wine Experiences
Inniskillin's Obsession Wins Dinners Explores Award-winning Wines
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Twist-to-Mix Espresso Martinis
DRNXMYTH's Double-Chambered Bottle Separates Alcohol & Ingredients
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
One-Brand Vodka Martini Bars
The First-Ever Grey Goose Martini Bar is Opening in Melbourne
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Gothic Poet-Themed Pop-Ups
This Edgar Allan Poe Speakeasy is an Exclusive Cocktail Event
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Bi-Annual African Cocktail Festivals
The AJABU Cocktail and Spirits Festival Returns to Cape Town
Customized Dirty Drinks
Cool Sips Makes Specialized Beverages of Any Kind at NYC Event
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Automated Beverage Dispensing Solutions
Backbar Offers Automated Dispenser for Multiple Beverages
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Sensorial Cocktail Menus
Silverleaf's Texture Is Everything Collection Explores the Feel of Drinks
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Travel-Ready Mini Cocktails
Golden Rule Destination Cocktails are Compact for Adventures
Cafe-Based Watch Parties
SideQuest to Host its Own League of Legends Worlds Watch Parties
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Collaborative Music-Inspired Bar Menus
HIMKOK and Sony Music Norway Partnered for a New Menu
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Ultra-Premium Cocktail Expansions
Deko Cocktails Announced its Launch into the U.S.
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Spontaneity-Inspired Liqueur Campaigns
Casa Redondo Strategically Relaunches the Safari Brand
Consumer-Driven Canned Cocktails
These Eristoff Canned Cocktails Come in Two Options
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Supermarket Gin Clubs
Aldi's Gin Club Invites Members to Try Award-Winning Gin for Free
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Overlooked Wine Bottle Experiences
Bocca Di Lupo Introduces 'An a to Z Di Vini Divini'
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Transportive Cocktail Bars
Prequel & Co. Apothecary is an Immersive and Experimental Bar
Double-Decker Bus Tastings
Nyetimber Will Host a Tasting Event on a Double-Decker Bus at the Savoy
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
Unique Urban Event Hires
London is Renting Tube Stations, Cable Cars, and Piers for Private Hire
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team