Suntory's Hibiki Whiskey Glass Enhances the Drinking Experience
Laura McQuarrie — September 2, 2014 — Marketing
References: campaignbriefasia & creativecriminals
The Hibiki whiskey glass by Suntory makes the drinking experience more lively with sights and sounds at the Harmony Bar. The drinking glass is loaded with sensor technology, so that the way a drinker touches, swirls their whiskey or drinks out of the glass produces different audio and visual effects, which are displayed behind the bar.
The Suntory experience revolves around the theme of the four seasons, where patrons are able to create the look and sound of snow, raindrops and wind using only their glasses. Part of the charm of the entire experience is that there's not a lot that looks very high-tech at the bar, because the technology is so beautifully blended with elements from traditional Japanese culture.
The Suntory experience revolves around the theme of the four seasons, where patrons are able to create the look and sound of snow, raindrops and wind using only their glasses. Part of the charm of the entire experience is that there's not a lot that looks very high-tech at the bar, because the technology is so beautifully blended with elements from traditional Japanese culture.
Trend Themes
1. Sensor Technology in Drinking Glasses - Sensor technology integrated into drinking glasses offers a new level of interactivity and immersion in the drinking experience.
2. Audio and Visual Effects in Beverage Consumption - The use of audio and visual effects in beverage consumption enhances the sensory engagement and entertainment value for customers.
3. Blending Traditional Elements with High-tech Innovation - Incorporating high-tech innovation seamlessly with traditional elements creates a unique and enchanting customer experience.
Industry Implications
1. Hospitality Industry - The hospitality industry can leverage sensor technology in drinking glasses to create immersive dining and drinking experiences that captivate customers.
2. Beverage Industry - The beverage industry can explore audio and visual effects integration to elevate the enjoyment and appeal of their products, making them stand out in the market.
3. Culture and Entertainment Industry - By blending traditional elements with high-tech innovation, the culture and entertainment industry can offer unique, visually captivating experiences that bridge the gap between old and new.
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