These empowering toys for girls include culturally diverse dolls and science kits that target a young, female demographic. While our parents may have grown up with toys that promoted more traditional gender roles, today's generation of girls has access to products that aim to empower them.
Proving that the female population can accomplish anything it sets its mind to, these toys for girls include coding and construction kits along with electric-powered vehicles with a princess theme. The products illustrate the changing face of the toy industry and encourage girls to pursue their dreams. Next to more traditional toys that are on the market, these examples stand out for being inspiring, culturally diverse and free from stereotypes.
Breaking gender stereotypes, these toys empower young women and teach them the importance of their voice from a young age.
22 Empowering Toys for Girls
From Culturally Diverse Dolls to Girl-Targeted Science Kits:
Jana Pijak — Jun 16, 2015 — Life-Stages
21
Realistic Teen Dolls
Nickolay Lamm's Real Barbie Doll Redefines Beauty
20
Girl Construction Toys
GoldieBlox and The Builder's Survival Kit Teaches Important Skills
19
Culturally Diverse Dolls
Maplelea's Canadian Girls Are a Cute & Educational Toy Doll Collection
18
Female Empowering Dollhouses
Roominate is an Unconventional Female Empowerment Tool for Girls
17
Princess-Themed Power Vehicles
The Power Wheels Fisher-Price Disney Princess Trailrider is Girly
16
Educational Robot Toys
Codie Takes a Simple Gaming Approach to Teaching Coding to Children
15
Girl-Targeted Science Kits
Yellow Scope Produces Creative and Rigorous Science Kits for Girls
14
Positive Female Action Figures
IAmElemental Action Figures Boast Strong Quads Not Big Breasts
13
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
12
Powered Dirt Toys
The MudWatt Science Kit Involves Interest in Science, Tech and the Natural World
11
Empowering Female Toy Ads
The GoldieBlox Toy Company Creates Toys for Female Innovators
10
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
9
Feminine Remote-Control Cars
Just Girls Creates a Battery-Powered Camero for the Fairer Gender
8
Girls Coding Camps
TechGirlz Runs a Tech-Themed Entrepreneurial Summer Camp for Girls
7
Inspiring Educational Dolls
The Miss Possible Doll Toys for Girls Feature Enpowering Role Models
6
Great White North-Inspired Barbies
The Royal Canadian Mounted Police Barbie Sends a Strong Message
5
Girly Toy Subscriptions
The Nerd Block Jr Girl Pack Features Pop Culture Themed Products
4
Kid-Made Quiz Apps
The App Camp Quiz Compendium Highlights Content Created by Young Girls
3
Armored Medieval Dolls
Artist Jim Rodda Turns Barbie into a Fierce Warrior
2
Latina Dress-Up Dolls
Maria is An 18" Latina Doll Made By the Pattycake Doll Company
1
Sporty Doll Accessories
Maplelea's Hockey Gear Gets Dolls Safely Suited Up for Sports
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AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Sustainable Kinetic Sand Toys
Kinetic Sand Project Planet Encourages Ecosystem Protection
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Playful AI Tools
Morrama Releases Concept Collection of AI Tools for Children's Mental Health
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Upcoming Inclusive Doll Films
Netflix is Launching Mattel's Black Barbie Origin Story
Visually Impaired Puzzle Blocks
LEGO Presents Braille Bricks for an Inclusive Playing
Doll-Inspired Bedrooms
Inspired by the Barbie Movie, Emma Created a Bedroom for Ken
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Film-Inspired Bright Doll Houses
Mattel Creations Unveils the Mini Mojo Dojo Casa House
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Women-Targeted Card Games
The Girl Code Card Game is a Lively and Engaging Entertainment Option
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Reprogrammable Robot Companions
Quarky Teaches Kids AI, Robotics and Programming Through Play
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Gamified Digital Learning Platforms
Khired Kids Teaches Children Robotics, Coding, and More
Resilient Play Platforms
Hot Wheels' Challenge Accepted Fosters a Growth Mindset in Kids
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
STEM Education Classroom Robots
The Sphero BOLT+ Works in Three Programming Modes
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Multifunctional Building Planks
'KEVA Planks' are Diverse Building Toys for All Ages
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Child-Friendly Knife Sets
Little Kitchen Academy's Progressive Knife Set Instils Confidence
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Doll-Inspired Modern Installations
Nina Tolstrup Creates The Pavilions of Wonder Series in London
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Block Puzzle Modular Dollhouses
Gavin Portillo and Mario Ledo Create a Dollhouse Concept
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
AI Kid's Coloring Tools
ColorCraft AI Offers Educational and Engaging Art for Kids
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Charitable Toy Stores
Dayra is the World's First Free Online Toy Store
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
DIY Nail Art Printers
Preemadonna's DIY Nailbot Kit Gets Girls Interested in STEM
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Daily Affirmation-Focused Cards
Joyful Hearts Co. Delivers Self-Confidence with Affirmation Cards
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Light-Powered Racing Toys
Light’n Race Uses and Teaches Fundamental Physics Principles
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Dainty Children's Holiday Capsules
Janie and Jack Unveil a New Collection with American Girl