The Power Wheels Fisher-Price Disney Princess Trailrider is Girly
Jana Pijak — February 4, 2015 — Life-Stages
References: fisher-price & toysrus
This Disney Princess Trailrider by Power Wheels Fisher-Price is available at Toys-R-Us locations across the US. Priced at a $219 rate, this mini vehicle is battery-powered and accelerates up to no more than 3.5 mph speeds that ensure your little one stays safe.
Equipped with forward and reverse driving features, the Disney Princess Trailrider is designed for little girls with an interest in cars. This fun product will give your child the experience of driving a car themselves but will do so in a safe way. The Power Wheels Fisher-Price toy teaches kids to stop and go and is powered by a 6 Volt battery that is included with one's purchase.
In addition to its technical features, this mini car is also accented with a pink exterior and purple wheels. The vehicle is accented with a Disney logo and features images of princesses Snow White and Belle.
Equipped with forward and reverse driving features, the Disney Princess Trailrider is designed for little girls with an interest in cars. This fun product will give your child the experience of driving a car themselves but will do so in a safe way. The Power Wheels Fisher-Price toy teaches kids to stop and go and is powered by a 6 Volt battery that is included with one's purchase.
In addition to its technical features, this mini car is also accented with a pink exterior and purple wheels. The vehicle is accented with a Disney logo and features images of princesses Snow White and Belle.
Trend Themes
1. Princess-themed Power Vehicles - The integration of princess-themed designs and acceleration features in power vehicles presents opportunities for toy manufacturers and car makers to cater to a wider range of customers, particularly young girls.
2. Kid-friendly Driving Technology - The development of kid-friendly driving technology like stop-and-go features in mini cars provides opportunities for innovative teaching tools for children and potential partnerships between toy manufacturers and car makers.
3. Gender-inclusive Toy Design - The introduction of more gender-inclusive toy designs in the market, such as the Disney Princess Trailrider, opens up opportunities for toy makers to expand their product lines and tap into wider demographics.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can take advantage of the trend by developing more power vehicles and similar products with princess-themed designs and teaching features.
2. Automotive Manufacturing - Car makers could consider partnering with toy manufacturers or developing their own kid-friendly driving technology-based products that cater to young children.
3. Marketing and Advertising - The emergence of gender-inclusive designs in the toy industry presents marketing and advertising opportunities to promote and expand product lines that cater to a wider demographic.
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