Although the concept of shampoo marketing might seem like an obscure topic at first glance, the innovative ways that brands are going about it are simply too interesting to not highlight. Starting with the hilarious approach that Head & Shoulders has taken to advertising, this collection of shampoo marketing examples features everything from packaging to billboards and everywhere in between to give a broad overview of how brands are selling something that traditionally sells itself.
What's fascinating is that within the past while we've seen shampoo marketing transition from being rather carefree to more serious in tone. This shift to speaking on a candid level with consumers is spilling outward from shampoo marketing to several areas in the sundries market and beyond.
25 Shampoo Marketing Examples
23
Personified Pooch Shampoo Ads
The WildWash Natural Dog Shampoo Displays Humans in Their Ads
22
Insect-Covered Head Ads
The Yunnan Baiyao Yang Yuanqing Campaign Focuses on Itchy Scalps
21
Baggage Tag Branding
Destination Shampoo Packaging is a Fitting Case for Travel-Sized Toiletries
20
Apothecary-Inspired Shampoo Packaging
Ancient Herb by Carmen Km Looks Aged
19
Gradated Shampoo Bottles
The Dove Shampoo Advanced Hair Series Packaging Shows Off Product Color
18
Two-Ended Grooming Products
The Double Bottle Concept Halves the Containers in Your Shower
17
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
16
Flowing Facial Hair Ads
This Shampoo Ad Flips the Script and Puts Long Hair on Men's Chins
15
Empowering Shampoo Ads
This Pantene Shampoo Commercial Reminds Women to be Needlessly Unapologetic
14
Luxe Custom Hair Products
This Custom Shampoo from Concoction Lets You Make the Perfect Mix
13
Alcohol-Scented Soap
The Beer Shampoo by Duffy's Brew Makes You Smell Like a Man
12
Stereotyped Shampoo Duos
Holly Prince Celebrates Locks of Every Shade with the Betty Line
11
Egg-Shaped Eco Shampoo
Low-Impact is Met by Low-Cost in the Form of Natura SOU Packaging
10
Donation-Branded Haircare
Laabn Plasters How Much Money Goes to Charity Based on the Product
9
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
8
Playful Bilingual Packaging
Mistik Source's Bio-Pure Branding Includes French & English
7
Snowy Scalp Shampoo Ads
L'angelica Shampoo Advises You Break Out the Skis in Case of Dandruff
6
Booze-Based Hair Products
Frank Leder's Wheat Beer Shampoo Gives You Luscious Beer-Drenched Locks
5
Holey Shampoo Bottles
The Convenient Cavity Dispenser is Handy
4
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
3
Beer Based Shampoos
Bröö is a Beer Hair Wash That Won't Leave Strands Smelling Like a House Party
2
Sporty Shampoo Packaging
Head & Shoulders' World Cup Package Features Flags & Iconic Players
1
Lusciously Athletic Shampoo Ads
Head & Shoulders and Old Spice Merge to Create a New Shampoo
Related Ideas
Aesthetic Discount Retailer Haircare
The Crown Hair Society is Launching in Family Dollar
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Canned Hand Soaps
Craft Naturals Sells Hand Soap in Canned Packaging
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Inclusive Hotel Soaps
Diamond Brown Aims to Pioneer Inclusivity in Hotel Amenities
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Playful Hair Gift Sets
Lush Has Introduced a New Range of Colorful & Nourishing Hair Gift Sets
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Affordable Targeted Haircare
being Makes Hair for All Hair Types & Textures at Accessible Prices
Hair Care Retail Expansions
Bumble and Bumble Launches Its Storefront on Amazon
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Sustainable Canned Shampoos
Menz Club Pairs a Refillable "Forever Bottle" with Shampoo in a Can
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Paper Carton Shampoo Refills
The Honest Company Sells its Shampoo in Recyclable Paper cartons
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Non-Foaming Oil Cleansers
Sans Savon Launched a Non-foaming, Oil-Based Cleanser
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Vinegar-Powered Shampoos
WOW Skin Science Apple Cider Vinegar Shampoo is Arriving in the US
Comprehensive Modern Haircare Lines
Kenra Professional Debuts a New Shampoo & Conditioner Line
Revitalizing Hair Growth Products
NatureLab.Tokyo Debuts SAISEI Shampoo and Conditioner
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Soothing Creamy Skincare
Cremo Boasts New Women’s Body Washes and the New Almond Bloom Shave Cream
High-Performance Everyday Haircare
epres' Shampoo and Conditioner Feature Biodiffusion Technology
Aromatic Luxury Mouthwashes
Selahatin's Antioxidant-Rich Oral Care Incorporates Perfume-Like Notes
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Canned Dish Soaps
Unpackaged Sells Dish Soap in a Can for Easy Refilling & Recycling
Poetic Toothpaste Sets
Selahatin's Limited-Edition Love Poems Shares Rich Olfactory Experiences
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Clear All-Over Cleansing Bars
VOESH's Head-to-Toe Cleansing Soap Refreshes All Hair and Skin Types
Volumizing Dry Shampoos
Kitsch's Dry Shampoo is Enriched with Rice Protein & Niacinamide
Purple Toning Solid Shampoos
Kitch Created a World-First Toning Solid Shampoo with Biotin
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
AI-Supported Scalp Haircare
The Dove Scalp + Hair Therapy Range Works with an AI Therapist
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Natural Men's Cleansing Solutions
Dr. Squatch Introduces Real Soap Body Wash for Discerning Men
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Hyper-Specific Haircare Collections
Freewill Haircare is Focused on Hair Cycling
Liquid-Free Shampoos
Small Wonder's Signature Shampoo is a Powder Activated by Water
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Banana-Based Haircare
The Lush Version Shares Revived, Reformulated Favorite Lush Formulas
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Soothing Fermented Haircare
JooY's Scalp Care is Fueled by Superfoods & Asian Herbal Therapy
Density-Boosting Detox Shampoos
Commence's Detoxifying Shampoo Features Soapberry Saponins
Over-40 Haircare Collections
Commence Haircare Was Developed by Brooke Shields for Mature Hair
Eco Hair Treatment Tubes
oVertone's New Hair Treatment Packaging Launched Exclusively at Target
Reconciliation-Focused Brand Campaigns
Lush is Introducing the Limited-Edition #92 Shampoo Bar
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Skincare-Inspired Body Washes
Olay Indulgent Moisture Body Wash Comes in Five Scents
Targeted Two-in-One Shampoos
Dove Men+Care 2-in-1 Shampoo + Conditioner Comes in Four Options
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Grey Hair-Embracing Care Products
Dove Presents the New Love Your Silver Hair Line
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Men's Personal Care Brands
Jake Paul Launches a Men's Personal Care Brand to Be Sold at Walmart
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Canadian Detergent Rebrands
Swash® Laundry Detergent Recently Updated its Brand Look
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Aerosol Hair Product Lines
Milk_shake® Has Launched Three New Aerosol Hair Products
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Waste-Reducing Haircare Systems
Duo Haircare Pairs Powder-Based Products & Refillable Bottles
Restorative Haircare Lines
Pantene's Miracle Collection Targets Three Specific Problems
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Swipe-On Solid Shampoos
SeaBar Packages Solid Haircare Products in Convenient Stick Formats
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Proactive Modern Skincare Lines
Mimosa Lane Enters the Beauty Market, Focusing on Sun Protection
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Nostalgic Hair Lighteners
Sun In's Spray-In Hair Lighteners Have Been Revived for a New Generation
Touch-Activated Dry Shampoos
This Batiste Dry Shampoo Releases Fresh Scent On Demand
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Skincare Grade Hair Products
The Grown Alchemist's New Haircare Boasts Clean Formulations
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Inclusive Premium Haircare
Sisterwould Bottles Include Braille and Tactile Product Differentiators
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Lightweight Blowout Haircare Solutions
SexyHair Launches Two Products That Will Elevate One's Hair
Hair Toning Market Expansions
Alexandra Organic is Entering the U.S. Market
Haircare Brand Pet Products
The Paul Mitchell Pet Grooming Products Come Several Options
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hair Loss Shampoos
Dr.FORHAIR's Folligen Original Shampoo is Clinically Proven
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Modern Cruelty-Free Haircare Products
KAI's Haircare Line is Popular Among A-List Celebrities
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Sweat-Activated Dry Shampoos
Batiste's Dry Shampoo Innovation Releases Fragrance During Activity
Deodorizing Dog Shampoos
Dogtopia Just Unveiled Its New Dogtopia Spa Product Line
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Beard-Refining Grooming Products
Harry's Beard Care Range Has Two Potent Products
Exfoliating Scalp Care Lines
L'Oréal Paris Appeals to Younger Consumers with its New Collection
Ritualistic Volumizing Haircare
Fable & Mane's Volumizing Shampoo & Conditioner Draw from Ayurveda
Luxe Haircare Expansions
Laboratoire Nuxe Releases its Hair Prodigieux Range
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Ginger-Powered Haircare Lines
The Body Shop's Ginger Haircare Range Promotes a Healthy Scalp
Argan-Infused Haircare
Josie Maran Launched Hair Products with a Signature Ingredient
Bond Maintenance Haircare
Olaplex Celebrates Cult Favorite Bond-maintenance Shampoo & Conditioner
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eco-Conscious Moisturizing Soaps
Every Man Jack Unveils its Sustainable Bar Soap Collection
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Wedding-Themed Care Products
Bath and Body Works' Wedding Collection is in Celebration of Nuptials
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Ultra-Hydrating Haircare Sets
Pureology Presents the Hydrate Sheer Shampoo and Conditioner Duo
Two-in-One Shampoo Sculptures
Head & Shoulders and Mackcha Collaborated on Chalotte 2in1
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Free-From Kids Haircare Ranges
Desert Essence for Kids includes a Variety of Natural Options
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
UK Scalp Care Expansions
Australian Scalp Care Brand Straand Launches in the UK
Softening Haircare Collections
Kristin Ess Hair's Softening Collection Targets Dullness & Dryness
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Dandruff Reducing Shampoos
Verb's Dandruff Shampoo is Formulated with Salicylic Acid
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home