Selahatin's Antioxidant-Rich Oral Care Incorporates Perfume-Like Notes
Laura McQuarrie — May 23, 2024 — Lifestyle
Traditionally perceived as clinical, mouthwash is elevated to luxury status by Selahatin with unconventionally flavored formulas and elegant packaging.
While Of Course I Still Luv You leans into the brand's romantic side with perfume-inspired notes of verbena, bergamot, cardamom and pine, Escapist unites cinnamon, orange and peppermint for an interplay of warming and cooling ingredients. Touted as "an alluring composition, with a chameleon soul," XX/Èlise provides instant refreshment with globally sourced ingredients like Siccilian citrus, Turkish lime and eucalyptus. The antioxidant-rich mouthwashes made with chamomile extract and aloe vera are rich in anti-inflammatory, antibacterial properties to support health and inhibit odor-causing bacteria.
Beyond elevating the mouthwash category with complex notes, the brand shares special-edition packaging that adds an aesthetically pleasing pop of color to bathroom countertops.
While Of Course I Still Luv You leans into the brand's romantic side with perfume-inspired notes of verbena, bergamot, cardamom and pine, Escapist unites cinnamon, orange and peppermint for an interplay of warming and cooling ingredients. Touted as "an alluring composition, with a chameleon soul," XX/Èlise provides instant refreshment with globally sourced ingredients like Siccilian citrus, Turkish lime and eucalyptus. The antioxidant-rich mouthwashes made with chamomile extract and aloe vera are rich in anti-inflammatory, antibacterial properties to support health and inhibit odor-causing bacteria.
Beyond elevating the mouthwash category with complex notes, the brand shares special-edition packaging that adds an aesthetically pleasing pop of color to bathroom countertops.
Trend Themes
1. Perfume-infused Oral Care - Mouthwashes with perfume-inspired notes like verbena, bergamot, and cardamom introduce a sensory-driven approach to oral hygiene.
2. Antioxidant-rich Formulations - The incorporation of antioxidant-rich ingredients such as chamomile extract and aloe vera positions mouthwash as a product with health-boosting properties.
3. Designer Packaging - Elegantly designed packaging for mouthwash adds a visually appealing element, transforming everyday oral care into a luxurious experience.
Industry Implications
1. Oral Care - The elevation of mouthwash products through complex flavors and antioxidant properties signifies a new era for the oral care industry.
2. Luxury Goods - Aromatically enhanced and aesthetically designed mouthwashes bridge the gap between personal care and luxury goods.
3. Health and Wellness - Mouthwashes that offer anti-inflammatory and antibacterial benefits align with the broader health and wellness movement.
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