Dove's South Bank Activation Spotlights MicroMoisture Technology
Laura McQuarrie — June 14, 2024 — Marketing
References: campaignlive
Dove is inviting people in London to experience how Dove Advanced Care Body Wash turns every shower into an act of self-care without getting wet using a "sensory shower" instead.
Locals and tourists alike are invited to try a sensory shower in South Bank while listening to a live DJ set, and discover the benefits of a breakthrough MicroMoisture technology. This technology promises to transform how body washes care for skin with millions of MicroMoisture droplets consisting of a unique blend of moisturizers and nourishing ingredients. A patented process is responsible for shrinking the size of oil-based droplets that are useful for visibly reducing dryness by 50% after every shower and supporting the skin’s inherent ability to renew itself.
Locals and tourists alike are invited to try a sensory shower in South Bank while listening to a live DJ set, and discover the benefits of a breakthrough MicroMoisture technology. This technology promises to transform how body washes care for skin with millions of MicroMoisture droplets consisting of a unique blend of moisturizers and nourishing ingredients. A patented process is responsible for shrinking the size of oil-based droplets that are useful for visibly reducing dryness by 50% after every shower and supporting the skin’s inherent ability to renew itself.
Trend Themes
1. Immersive Product Demonstrations - The use of sensory showers integrates live experiences with product education to enhance consumer engagement.
2. Health-conscious Skincare - Products like those featuring MicroMoisture technology cater to the increasing demand for skincare solutions that provide tangible health benefits.
3. Tech-enhanced Self-care - Innovations such as breakthrough moisturizing technologies are transforming traditional self-care routines with advanced science.
Industry Implications
1. Personal Care - Improvements in body wash formulations and technologies are providing consumers with enhanced skin-nourishing benefits.
2. Events and Activations - Experiential marketing strategies like pop-up sensory showers offer dynamic ways to engage consumers in high-traffic areas.
3. Consumer Health - Cutting-edge moisturizing ingredients cater to a growing consumer base that prioritizes products supporting skin health and renewal.
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