Kitsch's Dry Shampoo is Enriched with Rice Protein & Niacinamide
Laura McQuarrie — March 21, 2024 — Fashion
References: mykitsch & fastcompany
Consumers seek volumizing dry shampoos that not only leave their hair feeling clean and refreshed but also offer enhanced body and texture for a fuller look., and Kitsch delivers formulations for light, medium and dark hair colors. The Volumizing Rice Protein Dry Shampoo, also available in a tinted version for those with brunette or black hair, is enriched with not only rice protein but also niacinamide and adaptogenic ashwaghanga.
This instantly volumizing dry shampoo quickly absorbs excess oil and seamlessly blends in, all the while nourishing the scalp with skin-friendly ingredients, Thanks to its travel-friendly design and packaging with built-in puff, on-the-go touch-ups are easy and mess-free.
Kitch is one of 10 beauty companies that Fast Company recognized as the World's Most Innovative Companies of 2024.
This instantly volumizing dry shampoo quickly absorbs excess oil and seamlessly blends in, all the while nourishing the scalp with skin-friendly ingredients, Thanks to its travel-friendly design and packaging with built-in puff, on-the-go touch-ups are easy and mess-free.
Kitch is one of 10 beauty companies that Fast Company recognized as the World's Most Innovative Companies of 2024.
Trend Themes
1. Enhanced Formulations - Consumers seek dry shampoos enriched with innovative ingredients like niacinamide and adaptogenic ashwaghanga for added benefits.
2. Personalized Solutions - Offering tinted variations of dry shampoo for different hair colors provides a customized experience for a wider range of consumers.
3. Convenient Packaging - Innovative packaging designs with built-in puffs cater to the demand for on-the-go touch-ups that are easy and mess-free.
Industry Implications
1. Beauty and Personal Care - Opportunities lie in developing dry shampoos with skin-friendly ingredients and customizable options to meet diverse consumer needs.
2. Haircare Products - Disruptive innovation can come from creating dry shampoos that not only clean and refresh hair but also provide volumizing and nourishing benefits.
3. Packaging Design - Exploring functional packaging solutions, such as those with built-in puffs for easy application, can revolutionize the consumer experience of using dry shampoo.
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