Our weight-obsessed culture has taught us that thin is in, but famous faces like Beth Ditto and Kirstie Alley prove that plus-sized people are every bit as beautiful as their thinner brethren.
These plus-sized innovations celebrate the best of big-boned beauty, from Beth Ditto’s multiple magazine covers to body painting done on curvaceous canvases. We’re hoping the clamor over Kirstie Alley’s weight gain will die down soon so that the diva can rejoin the proud ranks of the big and beautiful.
12 Positive Plus-Sized Innovations
11
Fat Nude Calendars
Celebrate 2009 with Chubby Mikey
10
Naked Plus-Sized Cover Models
Beth Ditto Bares All For ‘Love'
9
BIG Fans Make Social Statement
Fat Everyday Women at Jordan's Lingerie Launch
8
Junior Plus-Sized Fashion
Overweight Kids Maintain Style with Just the Right Fit
7
Big Body Painting
Celebrating Plus-Sized Shapes
6
Plus Sized Adult Dolls
Life-Sized Replica of April Fatty Flores for Fans of BBW
5
Plus-Sized Editorials
Crystal Renn Works It for Harper's Bazaar
4
Fast Fashion Expansions
Forever 21 Releases Plus-Sized 'Faith 21' Line
3
Plus-Size Dolls
Beth Ditto Gets Dolled Up By Superdoll Collectables
2
More Youthful With Fat
New Study Suggests Weight Gain Maintains Youthful Appearance
1
Unintentional Meanvertising?
India Plus-Sized Jeans Ad Uses Images of Women to Make an Elephant
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Sizeless Denim Collections
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Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Co-Branded Snacking Coveralls
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Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Destigmatized Weight Health Campaigns
Felix's New Campaign Reframes Modern Weight Management
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Movie-Musical Luggage Collabs
The Béis x Wicked Collection Celebrates Contrasting Styles
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Actress-Inspired Fashion Collections
QVC Partners with Jennie Garth on the 'Me' Collection
Movie-Themed Swimwear Collections
The ROXY x Kate Bosworth Collection is Y2K Inspired
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Digital Celeb Shopping Experiences
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Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
Vibrant Design Collections
Ali Beletic and Her Studio Launch the Neon Primitivism Series
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Celebrity-Inspired Cookware Collections
Dolly Parton Launches an Inspirational Home Collection
Curve-Friendly Swimwear Collections
House of Sunny's New Swimwear Collection Features Bigger Sizes
Trendy Songstress-Inspired Apparel
Nadine Coyle Launches its First Collection with New Look
Snack-Stashing Pullovers
The Pop-Tarts Crunchy Poppers Pullover Features Practical Pockets
Celebrity Trainer Workout Apps
Alfonso Moretti Has Launched the Beverly Hills Workout App
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Graphic-Detailed Cozy Streetwear
AELIZA Presents the THINK MORE Collection of Apparel
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Health-Empowering Luxe Bag Designs
Bridget Scanlan Designs a New Range of Bags for KYT
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Chunky Platform White Sneakers
Beloved Influencer Alix Earle Showcases the Reebok Club C Extra
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Dynamic Furniture Designs
The Tom Dixon 'Fat and Plump' Collection Offers Sculptural Flexibility
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Flattering Retro Oversized Denim
JNCO Jeans Back a Triumphant Return with a Wide Silhouette
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Wearable Nutrition Patches
The DFT DUO ELITE Heightens Weight Management Results
AI-Powered Denim Catalogs
Salsa Jeans Implemented MySize's Smart Catalogue to Improve Fit & Sizing
Elegant Fashion Shows
Naomi Campbell and PrettyLittleThing Collaboare for New York Fashion Week
Cheeky Metallic Bucket Hats
Belliwelli Released a Chic Hat, in Collaboration with Willow Pill
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Voluptuous Modern Sofa Designs
Tom Dixon Reimagined Everyday Sofas Adapt to Modern Living
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Sizable Cast Iron Skillets
Smithey Adds the No. 14 Cast Iron Skillet to Its Range of Products
Fashion-Forward Ski Series
PrettyLittleThing Unveils Elevated Ski Collection for Winter Sports
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Size-Inclusive Towels
TOWEL is Replacing "One-Size-Fits-All" Towels with a More Inclusive Options
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Rising Rockstar Workwear Collaborations
Dickies Teams Up with With Rising Rockstar 'Blondshell'
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Slim Modern Electric Griddles
Beautiful by Drew Barrymore Boasts a Stylish Kitchen Appliance
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Natural-Looking Tanning Solutions
Isabel Alysa's Dolce Glow Delivers the "Perfect Sun-Kissed Glow"
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Fit-Finding Denim Apps
Goldie Helps Women Find Their Perfect Pair of Jeans
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Digital-First Kitchen Collections
So Yummy by bella Products Come with Access to 100+ Recipes
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Comfortably Chic Capsules
PrettyLittleThing and Molly-Mae Hague Debut the Modern Muse Series
Kids Show Cosmetic Ranges
The Tubby Todd x Mister Rogers’ Neighborhood Range is Limited-Edition
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Celebrity-Backed Luggage Collections
BÉIS Introduces Glossy Atlas Pink Luggage for Summer
Branded Book Clubs
Nutella Biscuits and Betches Media Partnered for the Betches Book Club
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Artisan-Baked Almond Cookies
THINaddictives Won Two Good Housekeeping 2023 Best Snack Awards
Co-Branded Swimwear Lines
Knix Partners with The Birds Papaya to Launch Limited-Edition Swimwear
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Celebrity-Backed Breakfast Mixes
The Latest Duncan Hines Dolly Parton Products are Arriving Now
Chef-Inspired Kitchen Lines
Crate & Barrel Teams Up with Gaby Dalkin for a New Hosting Capsule
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Fitness Club Pride Collaborations
Equinox Announces its Exhibition and Benefit Auction
Avant-Garde Apparel
PrettyLittleThing Announces New Collection with Brand Ambassador La La Anthony
Size-Inclusive Weight Scales
The A&D Medical Premium + Wide Base Weight Scale Has a Stable Design
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Empowering Thanksgiving Pies
Stacy's Rise Pies Bring Attention to the Funding Gap
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK
Savory Family-Friendly Pies
Pukka The Big One Pies Offer Larger Servings of Classic Options
Plus-Shaped Wall-Mounted Designs
Goux Studio Introduces its Minimal Plus Collection