The Christian Cowan SS 24 Collection Features Oversized Pockets
Laura McQuarrie — September 28, 2023 — Marketing
References: christiancowan & barchart
The Christian Cowan SS 24 collection that's debuting at Paris Fashion Week includes colorful details like Candy Crush-inspired pockets designed to solve the problem of garments with no pockets, fake pockets or pockets that are simply too small to use. These attachable pockets created in collaboration with Candy Crush Saga are limited-edition and purposely oversized, and each one takes cues from candies from Candy Kingdom.
These pockets can be affixed to any garment with pins, which makes them ideal for storing everything from mobile devices for gaming to secret candy stashes.
"For decades, pockets have been notoriously ignored by designers and excluded from women's clothing, but fashion today begs for them," said Cowan, "but alongside the Candy Crush team I was jazzed to make something that was both camp and practical."
These pockets can be affixed to any garment with pins, which makes them ideal for storing everything from mobile devices for gaming to secret candy stashes.
"For decades, pockets have been notoriously ignored by designers and excluded from women's clothing, but fashion today begs for them," said Cowan, "but alongside the Candy Crush team I was jazzed to make something that was both camp and practical."
Trend Themes
1. Oversized Attachable Pockets - The Christian Cowan SS 24 collection introduces oversized attachable pockets designed to solve the problem of pockets in garments that are too small or non-existent.
2. Collaborative Fashion Collections - The collaboration between Christian Cowan and Candy Crush Saga showcases the trend of brands teaming up to create unique and functional fashion accessories.
3. Fashionable Utility Accessories - Attachable candy-shaped pockets highlight the growing trend of practical and functional accessories that can be added to any garment.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating attachable pockets into their garments, providing functional and fashionable solutions to the pocket problem.
2. Gaming - The gaming industry can capitalize on the attachable pockets by developing mobile gaming accessories that cater to storing mobile devices for gaming on-the-go.
3. Confectionery - The confectionery industry can collaborate with fashion brands to create candy-themed accessories, expanding their brand reach and engaging with fashion-conscious consumers.
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