TOWEL is Replacing "One-Size-Fits-All" Towels with a More Inclusive Options
Laura McQuarrie — July 24, 2023 — Art & Design
References: kickstarter
While bath sheets offer more coverage than the standard bath towel, TOWEL is addressing the need for even more inclusive options to accommodate individuals of various body types and provide greater comfort and functionality.
While the average American woman is size 16/18, the average bath towel best suits a size 6/8. "To think that towels, which most of us use daily don’t fit 75% of the American population is ridiculous," said Mary, the founder of TOWEL, I decided I was going to change this." With its campaign on Kickstarter, TOWEL has already surpassed its initial crowdfunding goal, generating over $72,000 from nearly 700 supporters who share this sentiment.
The debut TOWEL collection will be made from plush terry, which is soft and supportive for sensitive skin thanks to a special weaving technique chosen by the brand. Currently, TOWEL textiles are OEKO-TEX standard 100 and TOWEL is working towards a full OEKO-TEX MADE IN GREEN certification. Additionally, TOWEL is committed to reducing post-consumer and textile waste, and it's on a mission to create a recycling program.
While the average American woman is size 16/18, the average bath towel best suits a size 6/8. "To think that towels, which most of us use daily don’t fit 75% of the American population is ridiculous," said Mary, the founder of TOWEL, I decided I was going to change this." With its campaign on Kickstarter, TOWEL has already surpassed its initial crowdfunding goal, generating over $72,000 from nearly 700 supporters who share this sentiment.
The debut TOWEL collection will be made from plush terry, which is soft and supportive for sensitive skin thanks to a special weaving technique chosen by the brand. Currently, TOWEL textiles are OEKO-TEX standard 100 and TOWEL is working towards a full OEKO-TEX MADE IN GREEN certification. Additionally, TOWEL is committed to reducing post-consumer and textile waste, and it's on a mission to create a recycling program.
Trend Themes
1. Size-inclusive Towels - Disruptive Innovation Opportunity: Develop size-inclusive towels that cater to a wider range of body types and offer greater comfort and functionality.
2. Plush Terry Textiles - Disruptive Innovation Opportunity: Explore the use of plush terry textiles that are soft, supportive, and suitable for sensitive skin in various industries beyond towels.
3. Sustainable Textile Practices - Disruptive Innovation Opportunity: Implement sustainable practices, such as reducing post-consumer waste and creating recycling programs, across textile industries to promote environmental consciousness.
Industry Implications
1. Bath and Home Textile Industry - Disruptive Innovation Opportunity: Revolutionize the bath and home textile industry by introducing size-inclusive towels and adopting sustainable practices.
2. Fashion and Apparel Industry - Disruptive Innovation Opportunity: Incorporate plush terry textiles into fashion and apparel products, catering to individuals with sensitive skin and providing enhanced comfort.
3. Wellness and Hospitality Industry - Disruptive Innovation Opportunity: Enhance the wellness and hospitality industry by offering size-inclusive towels made from plush terry textiles, delivering a luxurious and inclusive experience for guests.
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