This collection of plus-sized innovations is full of larger-than-life people and personalities. The attitudes on display are all surrounding the theme "go big or go home." Whether it's bulging muscles, or massive body enhancements, these individuals make an effort to show that there is no shame in flaunting what you've got.
Implications - The massive adoption of the Internet and social media has turned larger-than-life users into veritable celebrities. Our concurrent obesity epidemic and societal acceptance of overweight consumers has created an environment in which heavy-set individuals compose a high percentage of the market. Companies can take advantage of this opportunity by releasing products that cater to plus-sized individuals and marketing within this niche.
32 Plus-Sized Innovations
31
Excessive Boob Jobs
Sheyla Hershey Rejected for 9th Surgery, Boobs Could Burst
30
Plus-Sized Editorials
There are ‘Curves Ahead' in V Magazine
29
Fat David Statue
Move, Don't Get Fat Campaign
28
Big Foot Photography
Thomas Wuhrer Obsesses Over Women's Feet
27
Excessive Boob Jobs
Sheyla Hershey Breaks Implant Record with Size KKK Breasts (UPDATE)
26
Naked Plus-Sized Cover Models
Beth Ditto Bares All For ‘Love'
25
BIG Fans Make Social Statement
Fat Everyday Women at Jordan's Lingerie Launch
24
Giant Naked Dude as Art
Pawel Althamer in the Milan Sky
23
Big Body Painting
Celebrating Plus-Sized Shapes
22
Supersized Gorging Sites
Sassy Thomas Charges Customers To Watch Her Eat
21
Counterculture Bibles
"Big Book of Freaks! Geeks! and Amazing People" Illuminates the Underground
20
Fat Male Cheerleaders
Florida Marlins Cast Manatees
19
Fat Cat Blogs
'F@ K@ Lover' is for Owners of Plus-Sized Pussycats
18
Fat Reinvention
Bald Fat Tom Cruise in Tropic Thunder
17
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
16
Plus Sized Adult Dolls
Life-Sized Replica of April Fatty Flores for Fans of BBW
15
Viral Celeb Weight Wars
Is New York Post Cartoon With Super-Obese Jessica Simpson Cruel or Comedy?
14
Super-Sized Swimmers
Discovery Unveils Giant Tattooed Statues for 'London Ink'
13
Plus-Sized Ad Bans
Fox and ABC Cause Controvery by Editing Lane Bryant Bra Ad
12
Giant Hair Editorials
Vogue's "Power Hair" Honors Hairstylist Julien D'Ys
11
Big Hair Comebacks
Teasing Leads to Voluminous Hair Explosion in Hollywood
10
Luxurious Plus-Sized Lines
Beth Ditto Teams With Evans for 14-32 Sized Fashions
9
Giant Chandelier Earrings
Opulent Ear Decor
8
Giant Bow Hats
Aretha Franklin's Surprising Headwear at Obama's Inauguration
7
Fat Mocking Ads
Gold's Gym Shows That Obesity is Ruining Your Life and Your Clothes
6
Plus-Sized Pictorials
'Vive les Fatshionistas' in French Glamour Offers an XXL Perspective
5
Plus-Size Couple Costumes
Expanded Selections for Holiday Fun in 2009
4
Plus-Sized Nightclubs
The Butterfly Lounge Caters to Larger Ladies
3
Viral Overeating
The "Fatman" is a Dangerously Unhealthy Internet Star
2
Eating Contests Get Big
American Pride Restored After Dude Eats 66 Hot Dogs
1
Obese Children
Fat Kids a Growing Trend
Related Ideas
Dynamic Chunky Branded Sandals
adidas' Adilette 22 XLG Silhouette is Secured by a Heel Strap
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Dynamic Ultra-High Sneakers
Balenciaga Unveils its Oversized 'Platform Sneaker' with a 6-Inch Heel
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Spring-Ready Contemporary Fashion Collections
boohoo Boasts the Spring Awakening Collection
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Destigmatized Weight Health Campaigns
Felix's New Campaign Reframes Modern Weight Management
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Digital Twin Models
H&M is Working with Models & Agencies to Replicate Virtual Likenesses
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Bespoke Swimwear Designs
Bathing Belle Swimwear Debuts its 'Cruise Collection'
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Functional Everyday Object Collections
Goux Studio Showcases the New Modular Plus Collection
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Oversized Denim Campaigns
Pacsun Co-Created Better in Baggy with The Pacsun Collective
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Luxe Après-Ski Collections
Veronica Beard Launches Winter Essentials and The Upside Collaboration
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Design-Inspired Activewear Lines
The DSGN Studio AW24 Capsule is Available on boohoo’s Us Website
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Dynamic Furniture Designs
The Tom Dixon 'Fat and Plump' Collection Offers Sculptural Flexibility
Flattering Retro Oversized Denim
JNCO Jeans Back a Triumphant Return with a Wide Silhouette
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AI-Powered Denim Catalogs
Salsa Jeans Implemented MySize's Smart Catalogue to Improve Fit & Sizing
Voluptuous Modern Sofa Designs
Tom Dixon Reimagined Everyday Sofas Adapt to Modern Living
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Complimentary Sculptural Jewelry Pieces
Spanx Has Announced a Collaboration with L'Enchanteur
Sculpting Shapewear Additions
YITTY Debuts a New Inclusive Shapewear Collection Called 'Ultralift'
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Customizable Shapewear Collections
The Knix Shapewear Collection Offers Adjustable Areas
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Advanced Personalized Sizing Technology
NYC Leather Jackets Relies on Cutting-Edge Technology
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Fit-Finding Denim Apps
Goldie Helps Women Find Their Perfect Pair of Jeans
GenAI Sizing Tools
True Fit's Fit Hub Simplifies Sizing and Fit Data on Retailers' Product Pages
Empowering Shapewear Collections
Popilush Debuted Its Latest Capsule at 'Meet Me in New York'
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Gargantuan Sustainable Jeans
These Gigantic Jeans Will Be Upcycled Into Other Products
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Shapewear Empowering Giveaways
Shapellx Celebrates 4th Anniversary with #XpressYourself Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Inclusive-Forward Cheeky Pajamas
The ‘Homebody’ Sleepwear Collection Features Breathable Fabrics
Inclusive Women's Health Forums
The Online Health Community Offers Topic-Specific Connection
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK
Plus-Shaped Wall-Mounted Designs
Goux Studio Introduces its Minimal Plus Collection
Womenswear Wardrobe Staples
JD Williams Debuts a Versatile Clothing Capsule for Middle Age Women