There are ‘Curves Ahead' in V Magazine
Marissa Liu — January 5, 2010 — Pop Culture
References: vmagazine & refinery29
A part of what is being dubbed the ‘Size Issue,’ the editorial ‘Curves Ahead’ in V magazine features curvaceous beauties who don’t normally grace the pages of high fashion glossies. Photographed by famed fashion photographer Sølve Sondsbø, the models flaunted their scantily clad bodies.
Frequent Lady Gaga collaborator stylist Nicola Formichetti dressed models Candice Huffine, Marquita Pring, Michelle Olson, Tara Lynn and Kasia P in denim, leotards and other fairly conservative outfits for ‘Curves Ahead.’
Frequent Lady Gaga collaborator stylist Nicola Formichetti dressed models Candice Huffine, Marquita Pring, Michelle Olson, Tara Lynn and Kasia P in denim, leotards and other fairly conservative outfits for ‘Curves Ahead.’
Trend Themes
1. Plus-sized Models - Opportunity for fashion brands to embrace inclusivity and showcase diverse body types in their editorials.
2. Size Diversity in Fashion - Disruptive innovation potential for brands to challenge traditional beauty standards and cater to a wider range of consumers.
3. Body-positive Fashion - Emerging market for clothing lines that promote body positivity and offer fashionable options for all body sizes.
Industry Implications
1. Fashion - Opportunity for fashion brands to lead the industry in incorporating plus-sized models and promoting size diversity.
2. Retail - Potential for retail companies to tap into the growing demand for body-positive fashion and cater to a more diverse customer base.
3. Advertising - Disruptive advertising opportunities for brands that challenge traditional beauty standards and showcase diverse models in their campaigns.
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