While the most popular of all one-for-one giving business models is most likely TOMS Shoes, and now, TOMS Eyewear, many other businesses and social enterprises actually follow a similar template. It's simple enough: to donate one product for every product sold.
While there has been contention as to whether material donations do more harm than good when it comes to involving one's business in less-industrialized countries -- not to mention the fact that the model is still one based on consumption -- the extent to which a one-for-one giving model is now a popular term for consumers is not to be ignored. Perhaps, then, it's the mere simplicity of the equation that has attracted so many participants to the "movement," if you will.
This list of one-for-one giving examples explores a variety of businesses that make it its mission to engage in giving.
20 One-for-One Giving Tools

20
Golden Bridal Flats
The New TOMS Shoes Wedding Collection is Specially Made for Your Big Day

19
Nerdy Minimalist Eyewear
Aingeru Zorita Shoots the Warby Parker 2010 Lookbook
18
English Lit Tees
Out of Print T-Shirts are Inspired by Classic Novels
17
Sharp Socially-Aware Glasses
Warby Parker Distributes Eyewear Using a One-for-One Model
16
Splatter-Painted Shoes
One of a Kind, Hand-Painted, Socially Responsible Footwear from TOMS
15
One-for-One Glasses
TOMS Eyewear is the Next Chapter in this Innovative Business Model
14
Cheap Charity Spectacles
Warby Parker Eyewear is as Affordable as it is Fashionable
13
Stylishly Personalized Eyewear
Custom Made Warby Parker Glasses by You
12
Social Conscience Footwear
Business Inspired by Argentine Alpargata
11
Charitable Hemp Footwear
Toms Shoes for Charity: Water Raises Money for Clean Water
10
Charitable Summer Shades
TOMS One for One Campaign Donates to the Visually Impaired
9
Embedded Generosity Frocks
Whitten Grey Gives Away One Dress for Every Dress Bought
8
Children's Footwear Charities
Toms Shoes Donates One Pair Per Purchase
7
Rugby Show Couture
Collaborative Designs By Ralph Lauren & Toms Shoes
6
Charitable Social Media Shoes
Digg and TOMS Shoes Release Special-Edition Footwear
5
Prom-Specific Sneakers
The Toms for Prom Campaign Encourages Formal Kicks
4
Charitable Spectacles
The Warby Parker 'Japhy' Glasses Raise Money for Breast Cancer
3
Classic Novel Recreations
Out of Print's 'The Catcher in the Rye Photo Contest'
2
For-Profit Social Ventures
The TOMS Shoes Movement Creates Customer-Philanthropists
1
Celeb Social Slippers
The Charlize Theron and Toms Shoes Collaboration for Charity
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Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Progressively Growing Sneakers
Target and Dr D;Wayne Edwards Introduce the Unique ÜNOS by Sz
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
GenAI Thrifting Tools
ThredUp's AI-Powered Shopping Tools Support Unique, Sustainable Finds
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Habit-Building Wearable Devices
The Conceptual 'DAY ONE' Tracker Can Be Attached onto Anything
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Bio-Based Recovery Footwear
The KANE x 1% for the Planet Shoe Supports Meaningful Change
Eco-Conscious Luxury Collections
Stella McCartney Introduced the Limited-Edition SOS Collection
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Exclusive Performance Eyewear Capsule
100 Thieves and Oakley Join Forces on an Eyewear Collection
Sizable Laundry Donation Campaigns
Bath & Body Works Donates Its Products to Two Non-Profits
Recycled Clothing-Crafted Furniture
Hemingway Design Transforms London's Traid Store
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Philanthropy-Inspired Collections
The I’m Library People Initiative Encourages Holiday Giving
Regenerative Designer Fashion Shows
eBay will Host an 'Endless Runway' Showcasing Pre-Loved Looks
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Everyday Sustainable Bags
Out of the Woods Offers Versatile Bags for Essentials
Youth Vision Initiatives
GlassesUSA.com Partners With NFL Star For 'Von's Vision Day'
Incentivized Recycling Hoodies
The SIXR ‘For Tomorrow’ Hoodie Rewards Consumers for Recycling
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Running-Inspired Global Campaigns
Saucony Debuted Its Run as One Campaign on March 4th
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Clothing Buy-Back Programs
Eileen Fisher Revolutionizes Clothing Recycling with Renew Program
Charitable Loyalty Program Expansions
Points4purpose Expands CommunityRewards™ to American Express
Rewarding Recycling Initiatives
Patagonia's Worn Wear Recycling Program Helps Eliminate Waste
Textiles-to-Textiles Recycling
Jack Wolfskin Revolutionizes Apparel with Textiles Recycling
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Colorful Collaborative Tech Sneakers
Jae Tips and Saucony Unveil the To Do List Collection
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Influencer-Curated Second-Hand Pop-Up
Evergreen Goodwill Partners with Seattle-Based Influencers
Zero-Waste Hair Ties
Fizzy Goblet Introduces the New Zero-Waste Hair Ties Using Old Materials
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Plastic-Negative Beauty Brands
AORA MÉXICO Launched a Buy 1, Remove 9X the Plastic Initiative
Sustainable Running Gear
Cloudneo and Cyclon-T: On's Innovations in Eco-Friendly Running Gear
Bespoke Textile-Focused Mittens
LinkDesigns Makes Custom Mittens Using Sustainable Techniques
Philanthropic Kid Fashion Brands
Mini Rodini Supports Doctors Without Borders for Black Week 2024
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Ukrainian Creative High-Fashion Brands
Angel for Fashion Debuts THEO's Latest Collection
Footwear-Branded Heart Health Initiatives
Chinese Laundry Debuts the Wear Your Heart Campaign
E-Waste Take-Back Boxes
Trashie's Tech Take Back Box Responsibly Recycles Electronic Devices
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Gamified Crowdfunding Platforms
Tiltify Personal Helps Raise Money with Interactive Tools
Open IP Shoe Initiatives
Thesus Opensources Sustainable Footwear Design to Drive Industry Change
Sustainable Music Festival Campaigns
Decathlon's No Tent Left Behind is Environmentally Conscious
Eco-Friendly Eyewear Collections
Eyebuydirect Introduced its 'Material Matters Collection'
Charitable Pink Slides
OOFOS Debuts the Limited Edition OOahh FUSED Project Pink Slide
Parent-to-Parent Marketplaces
Blossoms Helps Families Exchange Gently Used Children's Clothing
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Supportive Entrepreneur Communities
Ooutliers Shares Insights From Successful Startups
Pay-What-You-Want Gaming Platforms
Humble Bundle Changes Game Distribution with Flexible Pricing
Kid Entrepreneur Carts
Allboss is a Creative Approach to Entrepreneurship for Children
Denim Take-Back Events
Target's New Denim Event Encourages Customers to Trade In Old Items
Sustainably Handcrafted Bag Initiatives
The Tote of Hope Supports the Sheltersuit Foundation
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Zero-Waste Knit Collections
&OR Collective's Newest Additions Boast Earthy Tones
Brand-Led Disaster Relief Efforts
COOFANDY & Others Offer Support During the Wildfires in the US
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Eco-Conscious Production Facilities
Soorty Enterprises Achieves SBTi Validation for Its Eco Goals
Kid-Focused Pizza Donation Campaigns
Domino’s Pizza is Running Its Thanks and Giving Campaign
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
All-Season Merino Tees
natclo Debuts with That One Tee: Ethically Eco-Friendly from New Zealand
Accessible Foot Health Products
These New ZenToes Products are Arriving at Separate Retailers
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Complimentary Footwear Giveaways
Wildling Recognizes the Toll of Foot Changes During Pregnancy
Local-To-Local E-Commerce Models
Temu Expands Presence in Canada with Its New Local-To-Local Model
Clothing Recycling Services
Marine Layer and Trashie Lead Sustainable Fashion with New Initiative
Charitable Coal Shops
The Christmas Coal Shop Supports a Charity Campaign
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Global Holiday Giving Journeys
Disney Sends Mickey Mouse on the Disney Ultimate Toy Drive
Ethical Clothing Recycling Services
Retold Recycling Aims to Reduce Textile Waste
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Philanthropic Diaper Partnerships
HealthyBaby Donated 750,000 Diapers to Families
Circular Non-Shrink Apparel
John Lewis is Unveiling a 20-Piece Eco-Friendly Clothing Capsule
Sustainably Minded Candle Brands
Planted Aims to Minimize Its Environmental Footprint
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Mindful Travel Lineups
farans Offers Up Sustainable Travel Accessories for Mindful Exploration
Charitable Advent Calendars
24 Good Deeds Offers a Digital Advent Calendar with a Purpose
Pre-Loved Clothing Platforms
Zara is Expanding its Pre-Owned Platform for Eco-Shopping
Digital Gifting Platforms
On Me Makes the Traditional Gift Card Experience Modern & Personal
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Personal Efficiency Optimizers
8020.in Everything Maximizes Results by Focusing on the Key 20%
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Charitable Toy Stores
Dayra is the World's First Free Online Toy Store
Wildfire Relief Apparel Lines
Clare V. Unveils a T-Shirt Line Benefitting Los Angeles Residents
Real-World Business Ideas
People Problems Discovers Real Business Opportunities From Daily Needs
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Time Awareness Tools
Life: Just One Helps You Visualize and Value Your Finite Time
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Outdoorsy Branding Initiatives
REI Co-Op Continues Its Tradition of Closing All 190 Locations
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Charitable Bourbon Initiatives
Buffalo Trace Distillery Debuts 100 Bourbon Sets for 100 Charities
Philanthropic Healthcare Initiatives
Toyota Motor North America Boasts the Way Forward Fund
Inclusive Wardrobe Staples
NORMFORM Champions Those Who Do Not Fit Societal Norms
Clog Takeback Programs
Crocs Introduces Innovative Retail Takeback Program for Sustainability
Post-Launch Entrepreneurial Newsletters
One Year Wiser Interviews People One Year After Launch
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Connective Non-Profit Funding
Wingtap Connects Users with Charities in Need of Fund
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Business Management Tools
FoundersKit Simplifies Business Management with Financial Tracking & CRM
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
Teacher Appreciation Giveaways
GIMME Beauty's Back-To-School Campaign Focuses on Teachers
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Charity Donation Discovery
CharityExplorer Helps You Find, Donate To, and Track Charities Easily
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Charity Contest Campaigns
Momcozy Recently Announced the Love in Action Campaign
Female Orphanage Initiatives
OTB Foundation Supports an Orphanage with Jil Sander Initiative
Community Borrowing Apps
Borrow Encourages Neighbours to Interact and Share
Membership-Based Community Engagement
The Lamp App Uses Technology to Promote Community Giving
Charitable E-Bike Initiatives
Lectric Bikes Partnered with Mr. Beast to Give Away 600 Bikes
Children-Focused Literacy Campaigns
Scholastic Focuses on Expanding Access to Books