The KANE x 1% for the Planet Shoe Supports Meaningful Change
Laura McQuarrie — April 18, 2025 — Fashion
References: kanefootwear & businesswire
During a month that brings attention to the importance of protecting and preserving the planet every day, the KANE x 1% for the Planet active recovery shoe dropped to support active individuals and the earth alike. This injection molded shoe made from bio-based materials (sugarcane-based EVA foam) features a special message in the shoe's footbed that underscores a commitment to the earth, 365 days a year.
Made with outdoor enthusiasts in mind, the design inclides a carabiner for attaching the product to backpacks and storage hooks.
With KANE's Project Renew program, customers can send back their worn KANE shoes for a discounted price on their next pair. Used shoes are upcycled into yoga and changing mats, and KANE is already on the move towards a completely circular Revive model.
Made with outdoor enthusiasts in mind, the design inclides a carabiner for attaching the product to backpacks and storage hooks.
With KANE's Project Renew program, customers can send back their worn KANE shoes for a discounted price on their next pair. Used shoes are upcycled into yoga and changing mats, and KANE is already on the move towards a completely circular Revive model.
Trend Themes
1. Bio-based Materials - The use of sugarcane-based EVA foam highlights the growing shift towards sustainable bio-based materials in product design.
2. Circular Economy Practices - KANE's Project Renew initiative exemplifies the integration of circular economy strategies in the footwear industry by upcycling used shoes into yoga mats.
3. Sustainable Activewear - Producing active recovery shoes with environmentally friendly materials meets the rising consumer demand for sustainable activewear that supports eco-friendly lifestyles.
Industry Implications
1. Footwear Industry - The footwear sector is experiencing a shift with brands like KANE incorporating bio-based materials and circular practices into product offerings.
2. Outdoor Equipment Industry - Outdoor enthusiasts are a target market for innovative companies offering sustainably produced, multifunctional gear, exemplified by bio-based recovery shoes with practical features like carabiners.
3. Recycled Products Industry - The recycled products market is expanding as companies increasingly repurpose used items into new products, inspired by initiatives like KANE's transformation of old shoes into yoga mats.
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