Whitten Grey Gives Away One Dress for Every Dress Bought
Tiana Reid — July 21, 2010 — Social Good
References: whittengrey & springwise
Whitten Grey is a children's clothing company that commits itself to a "buy one, give one" initiative, meaning that for every frock bought, another dress is donated to a little girl in need.
The Texas-based Whitten Grey produces high-quality, eco-friendly kids' dresses made with organic cotton. Consumers can even choose what country they would like to donate a dress to (Liberia, Malawi, Guatemala and Zimbabwe), as well as the color of the dress. Whitten Grey will encourage girls to lead more socially-conscious lives, since they'll know that a young lady in need is wearing a similar dress.
Contact Information
Whitten Grey website
Whitten Grey on Twitter
Whitten Grey on Facebook
The Texas-based Whitten Grey produces high-quality, eco-friendly kids' dresses made with organic cotton. Consumers can even choose what country they would like to donate a dress to (Liberia, Malawi, Guatemala and Zimbabwe), as well as the color of the dress. Whitten Grey will encourage girls to lead more socially-conscious lives, since they'll know that a young lady in need is wearing a similar dress.
Contact Information
Whitten Grey website
Whitten Grey on Twitter
Whitten Grey on Facebook
Trend Themes
1. Buy One, Give One - A trend where companies adopt a 'buy one, give one' initiative, donating a product for each item purchased.
2. Socially-conscious Consumption - A trend where consumers prioritize purchasing products that align with their values and contribute to a greater social cause.
3. Eco-friendly Fashion - A trend in the fashion industry where companies produce clothing using sustainable materials and environmentally-friendly practices.
Industry Implications
1. Children's Clothing - Opportunity for children's clothing brands to implement a 'buy one, give one' model, inspiring socially-conscious consumption and making a positive impact.
2. Fashion - Opportunity for fashion brands to focus on sustainability and eco-friendly practices, attracting consumers who value environmental responsibility.
3. Nonprofit - Opportunity for nonprofit organizations to partner with companies adopting the 'buy one, give one' model, expanding their reach and impact in helping those in need.
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