natclo Debuts with That One Tee: Ethically Eco-Friendly from New Zealand
Chris Lorigan — August 16, 2024 — Social Good
References: kickstarter
natclo, short for ‘natural clothing,’ has introduced the first product of their new brand and clothing line: ‘That One Tee.’ This ethical merino t-shirt is designed to help you look good and feel good because you are doing good. It is suitable for all seasons and climates, reflecting natclo’s dedication to eco-friendly fashion.
Based in New Zealand, natclo champions sustainable fashion with a mission to create high-quality, low-maintenance clothing that is better for the planet and true to people’s values. Their secret weapon is the bespoke Merboo™ fabric, a unique blend of traceable superfine New Zealand merino wool and eco-friendly bamboo that “just fits better as a t-shirt.”
“Our goal with natclo is to create a brand that becomes people’s go-to, starting with ‘That One Tee’,” says Chris Lorigan, co-founder of natclo. “It’s the one tee you’ll never want to be without, simplifying clothing choices and reducing the need for multiple garments. It fits into any life moment, any time of the year, enabling people to look good, feel good, and do good by wearing clothing that is better for the planet and ethically manufactured.”
By choosing ‘That One Tee,’ you’re not just investing in a versatile and stylish piece of clothing; you’re also supporting a brand committed to sustainability and ethical manufacturing. Join natclo in their mission to make fashion better for the planet and true to your values. Experience the difference with ‘That One Tee’ – the t-shirt that looks good, feels good, and does good.
Based in New Zealand, natclo champions sustainable fashion with a mission to create high-quality, low-maintenance clothing that is better for the planet and true to people’s values. Their secret weapon is the bespoke Merboo™ fabric, a unique blend of traceable superfine New Zealand merino wool and eco-friendly bamboo that “just fits better as a t-shirt.”
“Our goal with natclo is to create a brand that becomes people’s go-to, starting with ‘That One Tee’,” says Chris Lorigan, co-founder of natclo. “It’s the one tee you’ll never want to be without, simplifying clothing choices and reducing the need for multiple garments. It fits into any life moment, any time of the year, enabling people to look good, feel good, and do good by wearing clothing that is better for the planet and ethically manufactured.”
By choosing ‘That One Tee,’ you’re not just investing in a versatile and stylish piece of clothing; you’re also supporting a brand committed to sustainability and ethical manufacturing. Join natclo in their mission to make fashion better for the planet and true to your values. Experience the difference with ‘That One Tee’ – the t-shirt that looks good, feels good, and does good.
Trend Themes
1. Ethical Merino Clothing - Innovative blends like Merboo™ fabric combine superfine merino wool with eco-friendly bamboo, offering a sustainable and versatile wardrobe solution.
2. Eco-friendly Wardrobes - Brands like natclo focus on high-quality, low-maintenance clothing designed to be worn throughout various seasons, significantly reducing environmental impact.
3. Sustainable Fashion Lines - Clothing lines that promote ethically manufactured garments appeal to consumers looking for fashion that aligns with their values of sustainability and ethical production.
Industry Implications
1. Fashion - The fashion industry is increasingly moving towards sustainable and ethically produced clothing as consumer demand for eco-friendly options rises.
2. Textiles - Developments in fabric technology, such as the Merboo™ blend, highlight the textile industry's shift toward more sustainable and versatile materials.
3. Retail - Retailers are adapting their product lines to include more sustainable and ethically produced items to meet growing consumer demand for eco-friendly fashion.
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