The October 2019 sports trends are full of concepts that pay attention to athletes and fan culture, encouraging closer interaction between sports and its audience. As this years NFL season thrives, it launched a Snapchat augmented reality lens to engage fans with the teams. This is done to mark the 100th season of football and users are able to scan the NFL 100 logo in order to gain access to historic footage of old NFL games.
Another great sports concept this month was the introduction of the Olympic and Paralympic mascots, Bing Dwen Dwen and Shuey Rhon Rhon. The panda bear and lantern character represent the energy of the global winter games whilst also representing the heritage and culture of China, boasting symbols of strength, harvest, celebration, and prosperity.
Top 70 Sports Trends in October
From Football-Themed Social Media Lense to Global Game Mascots:
68
CBD-Infused Luxe Activewear
Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel
67
Snack-Inspired Diamond Chains
Snickers's Chain Will Be Sported by the NFL's "Hungriest Player"
66
Science-Backed Training Devices
The 'MONKII 360' Fitness Device Saves Athletes Time When Training
65
Winter-Worthy Outdoor Apparel
This Yak Wool Zip Top Offers Unmatched Performance and Comfort
64
Wall-Mounted Exercise Racks
The NOHrD WallBars Offers an Array of Training Options
63
Reflective At-Home Training Systems
The Echelon 'Reflect' Smart Fitness Mirror is Motivational
62
Accented Neon Sportswear Collections
F.C.Real Bristol Boasts a Well-Balanced Selection for 2020
61
Colorblocked Rugged Sneakers
adidas Originals and White Mountaineering Drop a Joint Nite Jogger
60
Tennis-Inspired Mural Campaigns
loyalkaspar Boasts Five Murals and an Ad Spot for the US Open
59
Super Bowl-Themed Sneakers
Nike Has Created an AF1 Shoe to Mark the Patriots Latest Super Bowl Win
58
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
57
Rechargeable Aquatic Jetboards
The Lampuga Air Inflatable Jetboard Has a Plug-and-Play Design
56
Running Shoe-Inspired Snowboarding Boots
adidas Boasts Incredibly Stylish Snowboarding Boots
55
Durable Mesh Skate Shoes
Nike SB Works with Ishod Wair on a Orange Label Sneaker Iteration
54
Versatile Comfort Running Sneakers
ASICS' GlideRIde is Perfect for Athletes and Non-Athletes
53
Podcast-Inspired Alcoholic Drinks
The 'Pink Whitney' is Inspired by a Popular Sports Podcast
52
Compact Lateral Fitness Equipment
'The Scoop' Cardio Trainer Can be Used at Anytime of Day
51
Oxygenated CBD Recovery Drinks
O2+ Hemp CBD Helps Athletes Accelerate the Recovery Process
50
Tennis-Ready Streetwear Designs
BAPE Joins Wilson Sporting Goods in a Joint Collection
49
Branded Activewear Smartwatches
The PUMA Smartwatch Has a Qualcomm Snapdragon Wear 3100 Chipset
48
Mesh Paneling Archival Sneakers
New Balance's ML850YSC Sneaker Returns With Original Elements
47
Work Balance-Themed Sneaker Remakes
BODEGA and New Balance Launch the NO BAD DAYS Revival
46
Digital Game Soccer Chocolates
The Cadbury x Premier League Chocolate Football is Interactive
45
High-Altitude Gyms
Altitude Athletic is Canada's First Publicly Accessible Altitude Training Gym
44
Sports Community-Inspired Fashion
Bldwn Works with Sporting Kansas City on a Collaborative Capsule
43
Hot Sauce Tailgating Giveaways
Frank's Redhot is Giving Away the Ultimate “Homegating” Experience
42
Caffeinated Energy Gels
Maurten's GEL 100 CAF 100 Hydrogel Contains 100 Milligrams of Caffeine
41
70s-Inspired Running Apparel
GYAKUSOU Prepares for the Fall 2019 Season with Essentials
40
Rock Climbing Trainer Solutions
The 'Entralpi' Makes Any Hangboard Smart and Connected
39
Special-Edition NFL Cleats
Jordan Has Created Air Jordan 1 PE Cleats for Five NFL Players
38
Live-Etched Sports Trophies
The Trophies for the Rugby World Cup in Japan Capture Game Highlights
37
Luxury Sports-Themed Scarves
Burberry Brings a Touch of Elegance to the Classic Soccer Scarf
36
Highly Durable Running Shoes
ASICS Launches Two New GEL-KAYANO 5 360 Sneakers in Bright Colorways
35
Film-Inspired Glowing Chunky Sneakers
Nike's Air Max 97 Arrives in a Green Glow Colorway
34
Interactive Digital Trainer Treadmills
The NordicTrack X32i Treadmill Has a Connected Design
33
Supportive One-Piece Exercise Dresses
The Outdoor Voices Exercise Dress Allows for Fluid Movement
32
Soccer Star-Inspired Cleats
Neymar and Nike will Release Mercurial Vapor 360 'Speed Freak' Cleats
31
Lightweight Durable Basketball Shoes
Ibn Jasper andConverse Drops the Pro Leather Honoring Dr. J
30
Form-Optimizing Sports Harnesses
The VeloPRO Velocity Load Harness Accelerates Training
29
90s-Referencing Soccer Kits
Nike Unveils the Third Kit for Atletico Madrid Recalling Retro Design
28
High-Performance Collagen Supplements
Vital Performance Shares Pre- and Post-Workout Support
27
Football-Themed QSR Meals
Bojangles Unveiled a New Lineup of 'Big Bo Boxes' for Tailgating Season
26
Retro-Influenced Soccer Kits
Nike and AS Roma Introduced Its Third Kit In Preparation for 19/20
25
Airline-Collaborative Soccer Kits
Calvary FC & WestJet Join to Honor the Royal Canadians Regiment
24
Children's Daily Exercise Programs
The Daily Mile Promotes Kids Activity and Will Launch in the US
23
5G Stadium Connections
Verizon Has Created 5G Coverage at 13 Different NFL Stadiums
22
Sporty Hashtag Campaigns
Ralph Lauren's Hashtag Challenge Campaign on TikTok is US Open-Themed
21
Friendly Football Prediction Games
Tackl’s Platform Taps the Environment of Top European Leagues
20
Football-Themed Social Media Lenses
The NFL Launched a Snapchat AR Lens for its 100th Season
19
Luxury Minimalist Athleisure
Lululemon's 'Lab' Collection Explores Loose-Fitting Unisex Styles
18
Global Winter Games Mascots
Beijing 2022 Introduce the Olympic and Paralympic Mascots
17
Authentic Tournament Balls
adidas Created the Official Match Ball for the UEFA Champion's League
16
In-Broadcast Football Stats
Thursday Night Football Broadcasts Will Display X-Ray Technology
15
Football-Celebrating Promotions
Capriotti’s Debts Exclusive Catering App Deals for Football Season
14
Healthy Eating-Centric Campaigns
Beko's Eat Like a Pro Draws Inspiration from Athletes and eSports
13
Crypto Soccer Engagement Platforms
Atlético de Madrid and Chiliz Create Blockchain-Based Platform
12
Spanish Hockey Broadcasts
The Chicago Blackhawks Joined with Univision to Broaden Its Fan Base
11
Female-Empowering Soccer Ads
P&G's New Partnership Extends the All Strength, No Sweat Campaign
10
Biometric Concession Stands
The Fully Automated Self-Checkout Completes Purchases with a Touch
9
Football Video App Promotions
The NFL Entered into a TikTok Partnership to Attract Younger Fans
8
Music-Focused Soccer Collaborations
FC Barcelona Joins Sony Music on a New Partnership
7
Social Media Football Content
The NFL Will Add Game Highlights to the Facebook Watch Platform
6
Integrated Sports Betting Apps
theScore's Sports-Betting App is Now Available for iOs and Android
5
Boxer Crypto Launches
Manny Pacquiao Will Launch the Pac Tokens Crypto for Merchandise and Access
4
Multi-Sports Functional Sneakers
adidas's Liberty Cup Sneaker Readies for Sports and the Streets
3
Soccer League Beer Sponsorships
Budweiser Partners with the National Women’s Soccer League
2
Sporty Orange-Hued Sodas
The Bright Orange 'Believeland' Pepsi Celebrates the Cleveland Browns
1
Smart Assistant Football Stats
Amazon Can Now Give Users In-Depth Stats Related to Football
Related Ideas
Futuristic Sporty Patriotic Shoes
Nike Introduces a New Version of the Air Max Dn Shoe
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
AI-Based Football Predictions
Field Vision Debuts Field Vision Sports, a New Curated App
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Lunar Festivity-Inspired Fashion Capsules
KENZO Unveils the Year of the Dragon Collection
Elevated Collegiate Streetwear
October’s Very Own Debuts the 'Campus Collection'
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
In-Store Senior Fan Zones
Asda's In-Store Nanzones Fight Loneliness in Elderly Sports Lovers
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Logo-Shaped Sportswear Pillows
The Nike Birthday Pillow Gift Box is a Hong Kong Exclusive
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Basketball Team Brand Identities
The Toronto Tempo is Canada’s First WNBA Team
Moon Festival-Inspired Snack Boxes
Tokyo Treat Boasts a Moon Festival Theme with Its Latest Box
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Olympic-Inspired Skate Sneakers
The Nike SB Dunk Olympic Safari Honors the Global Games
Dystopian Series Activewear
The PUMA x SQUID GAME Collection Celebrates Season Two
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Fan-Designed Football Kits
Manchester City x Puma's AI Kit Design Initiative is Fan-Forward
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
K-Beauty Streaming Series Cosmetics
This Squid Game Beauty Collection Celebrates Season Two
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Indian-Inspired Cartoon Transformations
Pokémon GO Unveils Special Outfits for Pikachufor Diwali
NBA-Themed Dog-Friendly Collections
Little Beast and NBA Join on a Special Collection
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Premium Hockey Collaborations
NHL, Fanatics and lululemon Team Up for a New Fan Collection
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Old-School Soccer Apparel Capsules
Percival and Umbro Debut a 90s-Inspired Soccer Collection
Women-Specific Olympic Partnerships
Glossier Partners with Team USA for Women's Basketball
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Language App Holiday Albums
Duolingo Introduces a New Owl on the Prowl Music Album
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Interactive Sports Game Predictions
Guul's EURO 2024 Predictor Offers Connection and camaraderie
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Wood Dragon-Inspired Football Kits
Manchester City an PUMA Celebrate Lunar New Year
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Sports-Inspired Game Collaborations
Fortnite Taps Lionel Messi for its New Character Release
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
TikTok Disney Collabs
TikTok and Disney Collaborate to Celebrate Disney's Centennial Anniversary
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Vibrant Women's Athlete Kits
Oakland Soul Sports Club Unveils Its 2024 Designs
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
Cult-Favorite Game-Themed Pizza Menus
Boston Pizza & Nintendo Debut a Mushroom Kingdom-Themed Menu
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Hockey Fan Cosmetic Campaigns
e.l.f. Cosmetics' EYES.LEAFS.FACE. Connects with Female Sports Fans
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Collegiate-Inspired Apparel
The Todd Snyder + NFL Collection Redefines Game Day Fashion
Esports Hat Collections
FURIA Partners with New Era for a Hat Merchandise Collaboration
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Animated Sports Experiences
Dunk the Halls offers A Disney-Infused Holiday Slam Dunk for NBA Fans
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Sporty Smartphone Partnerhips
Vivo Unveiled Its V30 Series Smartphones at UEFA EURO 2024™
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Finance-Sport Partnership Sweepstakes
Nerdwallet is Offering Prizes with Philadelphia Union
Basketball-Themed Chocolate Treats
Yowie and the NBA Partnered for Licensed Treats
Mental Health-Supporting Initiatives
BLAST Partners with Movember to Engage Esports Fans
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Branded Long-Term Sports Partnerships
New York Red Bulls & Sports Illustrated Tickets Join Forces
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Web-Based Word Game Celebrations
New York Times Games Honors Its1,000th Wordle Puzzle
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Unique Crossword Events
The New York Times Games Celebrates the Anniversary of the Mini Crossword
Stuffed Toy Sports Partnerships
Build-A-Bear Workshop and the Kansas City Chief Work Together
Basketball Gaming Additions
Nintendo Adds Basketball to Nintendo Switch Sports
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Flag Football Athlete Partnerships
Oakley Has Announced Its Partnership with Diana Flores
Southeast Asian Esports Conferences
MOONTON Games Unveils the M6 Summit Conference in Malaysia
Fantasy Sports Betting Apps
OnlyBets Builds a Sense of Community Around its Players
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign